Course Description and Schedule

36:061 Persuasion in Society       3 s.h.

Pre: 2.5 cum gpa and 36:001      Ploeger

Register for a Lab/Dis/L-D from those numbered 001-06A. Lecture 00A will be added automatically.

	Lec. 00A	5:00-5:50 pm	MW	1505 SC
	Dis. 001-006 restricted to nonmajors during Early Registration (April 22-May 3)
	Dis. 001	6:00-6:50 pm	W	208 EPB
	Dis. 002	6:00-6:50 pm	W	209 EPB
	Dis. 003	7:00-7:50 pm	W	208 EPB
	Dis. 004	7:00-7:50 pm	W	209 EPB
	Dis. 005	8:00-8:50 pm	W	208 EPB
	Dis. 006	8:00-8:50 pm	W	209 EPB
	Dis. 01A-06A restricted to majors during Early Registration (April 22-May 3)
	Dis. 01A	6:00-6:50 pm	W	208 EPB
	Dis. 02A	6:00-6:50 pm	W	209 EPB
	Dis. 03A	7:00-7:50 pm	W	208 EPB
	Dis. 04A	7:00-7:50 pm	W	209 EPB
	Dis. 05A	8:00-8:50 pm	W	208 EPB
	Dis. 06A	8:00-8:50 pm	W	209 EPB

This course introduces students to concepts, theories, and methods designed to build critical understanding of mass persuasion processes. The course begins with lectures on persuasion theory and research, especially theories that account for the processes of social acculturation, maintenance, and change. It then typically reviews specific mass persuasion processes such as advertising, corporate advocacy or public relations, film and television programming, sociopolitical rituals, and social protest and change.

Course work includes three examinations, individual and group projects and presentations, and two to three individually authored papers.