Course Description and Schedule

36:064 Media, Advertising, and Society      3s.h.

Pre: 2.5 cum gpa and 36:001      Staff

  Sec. 001 restricted to nonmajors during Early Registration (April 22-May 3)
  Sec. 001 12:30-1:20 pm MWF 112 MH  
  Sec. 01A restricted to majors during Early Registration (April 22-May 3)
Sec. 01A 12:30-1:20 pm MWF 112 MH  

Significance and practice of media advertising in contemporary culture; development of advertising; creation and presentation to the consumer; the creative process; marketing to ethnic, class, gender groups; selection and purchase of media space.

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