Course Description and Schedule

36:150 Cultural History of Advertising      3 s.h.

Pre: 2.5 cum gpa and 36:023 or 36:048      Welch Breder

  Sec. 001 restricted to nonmajors during Early Registration (April 22-May 3)
  Sec. 001 1:30-2:20 pm MWF 203 BCSB  
Sec. 01A restricted to majors during Early Registration (April 22-May 3)
  Sec. 01A 1:30-2:20 pm MWF 203 BCSB  

This course takes a cultural historical approach to understanding the evolution of a consumption culture from the late nineteenth century onward – specifically focusing on the development of advertising strategy, concepts of the consumer and media and discourse about advertising and consumption in specific historical moments.

 


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