Plenary Sessions

Building a state-wide coalition against cancer

George Weiner, MD,
Director, Holden Comprehensive Cancer Center at The University of Iowa

Sunday, May 4, 2008
1:15-3:30 p.m.

Many players have similar missions when it comes to cancer control. Even though federal, state and local entities all want the same outcome, there are significant differences in the focus, structure and resources among them. Is working together even possible? Can academic cancer centers and state cancer control consortia agree on a plan? Hear from Dr. George Weiner, the Director of the Holden Comprehensive Cancer Center at the University of Iowa, who also serves as the Chair of the Iowa Comprehensive Cancer Control Consortium, about the experience in Iowa and the potential and challenges that can emerge when academic cancer centers work with statewide cancer control efforts.

Understanding the impact of multi-generations in cancer

Marilyn Moats-Kennedy
Founder and managing partner of Career Strategies.

Monday, May 5, 2008
10:45-Noon

The U.S. has diversified ethnically, racially and socio-economically, and we have a larger aging population than ever before. What patients expect from healthcare providers has changed as well. The biggest influences have been age and experience. For example, boomer women didn't mind pain in child birth because it was "natural." Twenty-something and thirty-something women want pain killers. There are many differences in how different age groups use healthcare, rate the experience, choose providers and choose what to financially support. What implications does this hold for development officers, marketers and communication professionals?
Marilyn Moats-Kennedy, an expert on cross-generational motivation, examines the generational differences for the many age groups in today’s population.

Tribal Warfare: From frustration to communication and collaboration

Peg C. Neuhauser
Author and management consultant

Tuesday, May 6, 2008
8:30-9:45 a.m.

When communications and marketing teams balk at the "Big Check Presentation" or the grip-and-grin photo, and fund-raisers complain that the communications folks just want to spend money, they don't really want to raise it; that's tribal warfare. Going in circles about something with folks from other departments -- thinking it's been resolved, then it shows up again -odds are, it's tribal warfare.
Those interdepartmental conflicts create huge and costly productivity challenges, ones that get in the way when we working together with colleagues from other "tribes" is what is most needed. Dwindling federal cancer resources, squeezed reimbursement and competition for philanthropic dollars, call for working together more than ever before. The ultimate goal is the same for all involved: to eliminate death and suffering from cancer. Our stakeholders, messages, and challenges are often the same. So how can we overcome our own tribal differences in marketing, public affairs/media relations, and fund raising to be more effective collaborators for the good of our organizations and ultimately for cancer patients, survivors and those who love them.
Author Peg Neuhauser will lead us through a humorous and entertaining examination of tribal warfare in organizations, with an emphasis on the tribes of fund-raising, communications, marketing and public affairs.