The Basics

The Be remarkable campaign has dual purposes: to promote The University of Iowa as a whole and to provide individual colleges, departments, and programs with a framework for marketing and communications. It offers options for presenting your messages and tying them to the University's, saving you the time and money required to build a marketing concept from scratch.

These pages provide guidelines, advice, and tools for campus communicators to use in developing projects linked to the campaign. Here you'll find Be remarkable graphics for download, ideas for sharing stories about remarkable people and programs, key campaign messages, and other resources.

For the Be remarkable campaign to be most effective, it must be coordinated and consistent. The Office of University Relations directs the campaign, and University Relations staff can help you develop ideas for using it. Once your project takes shape, our staff will provide a quick review.