University Brand Manual: Guidelines for Marketing and Communication

Old Capitol

 

 

 

Unique University of Iowa style

Entries in the guide below are listed in bold as they should appear on first reference.

accessible entrance

Use "accessible entrance" rather than "handicapped accessible" or "handicapped entrance."

academic degrees

When writing about UI alumni in text, state which degree the subject earned (with major if applicable) and the year in which the degree was granted.

Jones earned a Bachelor of Arts in anthropology in 2008, then enrolled in law school. Jones earned a B.A. in anthropology in 2008, then enrolled in law school.

In certain text formats (e.g., news briefs, alumni notes), the degree/year information may follow the subject's name in parentheses. Other completed work, such as a medical residency, may be stated in the same format.

Brenda Jones (B.A. anthropology '08) was named editor of the Iowa Law Review for 2010–11.

Sam Smith (M.D. '93, residency '94) has been appointed to an administrative position at NIH.

academic degree/discipline name

The discipline name of a degree does not always agree with the name of the department that offers the degree. Consult the University of Iowa General Catalog to determine correct degree and discipline names.

  • Bachelor of Science in biology (Department of Biological Sciences)
  • Bachelor of Arts in speech and hearing science (Department of Speech Pathology and Audiology)
  • Bachelor of Arts in art, Bachelor of Arts in art history (School of Art and Art History)
  • Bachelor of Science in Engineering in civil engineering (Department of Civil and Environmental Engineering; there is no undergraduate degree in environmental engineering)
  • Bachelor of Science in Engineering in electrical engineering (Department of Electrical and Computer Engineering; there is no undergraduate degree in computer engineering)

academic sessions

The university is almost always in session. In addition to the fall and spring semesters, the university offers a winter session and three summer sessions. The winter session begins in late December and ends just before the spring semester begins (in mid-January). The three-week summer session begins after May commencement and ends just before the eight-week summer session begins (early June). The six-week summer session begins two weeks later than the eight-week summer session but ends on the same day (late July or early August).

Here are the correct terms for the university's academic sessions (presented here in order of starting date throughout the academic year, which begins with fall semester). Lowercase in text.

  • fall semester
  • winter session (not "intercession" or "intersession")
  • spring semester
  • three-week summer session
  • eight-week summer session
  • six-week summer session
  • summer session (general reference to summer sessions)
  • summer sessions (referring to more than one summer session)

administrative appointments, faculty rank

When referring to faculty members who also are administrators, the faculty rank goes first.

David F. Wiemer, professor and chair of chemistry

Exception: For the UI president, vice presidents, and deans, the administrative rank goes first.

Sally Mason, university president and professor of biological sciences David C. Johnsen, dean of the College of Dentistry and professor of pediatric dentistry

Exception: When context makes the administrative rank most relevant, it should be stated first.

John Smith, president of the Faculty Senate, described the senate's resolution as courageous. Smith, professor of chemistry, had urged the group to take a bold step.

Avoid preceding a person's name with a long title. Instead, add the title, set off by commas, after the person's name.

John Smith, associate vice president for research, opened the symposium. (Not: Associate Vice President for Research John Smith opened the symposium.)

See named chairs.

Advanced Center for Reproductive Care

UI Hospitals and Clinics program for infertility.

AirCare

Includes both helicopter and fixed-wing air medical transport.

American Dental Association

Spell out on first reference, unless used in publications targeted to dentists. "ADA" is an acceptable acronym on second reference.

Alzheimer's Disease Research Center

In the UI Carver College of Medicine.

American Hospital Association

Avoid the acronym "AHA" to avoid confusion with the American Heart Association acronym.

American Medical Association

The full name is spelled out on first reference except in publications targeted directly to medical audiences. The acronym "AMA" is acceptable on second reference.

assistantships

Use the following format when referring to part-time graduate assistants or assistantships.

  • one-quarter-time graduate assistant(ship)
  • five-eighths-time graduate assistant(ship)

Association of American Medical Colleges

Spell out on first reference. "AAMC" is an acceptable acronym on second reference.

 

Behavioral Health

See UI Behavioral Health.

Bijou Cinema

Use full name on first reference.

Board of Regents

On first reference, use "Board of Regents, State of Iowa." On subsequent references, use "Iowa Board of Regents," "Board of Regents," or "Regents."

Always capitalize "Regents" (noun or adjective).

The motion was made at the September 2009 meeting of the Board of Regents, State of Iowa. After a brief discussion, the Regents passed the motion.

When writing about the institutions governed by the Board of Regents, do not use the term "Regents universities." Instead, use these terms:

  • Iowa's public universities
  • Iowa's public universities and special schools
  • The University of Iowa is one of three universities governed by the Board of Regents, State of Iowa.

capitalization

In keeping with AP style, use lowercase when referring to university, college, center, or other nouns. So on first reference write University of Iowa, but on second reference refer to the university.

Carver Pavilion

See Roy J. Carver Pavilion.

Carver, Roy J. and Lucille A.

See University of Iowa Roy J. and Lucille A. Carver College of Medicine.     

Center for Biocatalysis and Bioprocessing

See University of Iowa Research Park.

Center for Disabilities and Development

"The center" is an acceptable second reference; avoid the acronym "CDD" (note possible confusion with James A. Clifton Center for Digestive Diseases).

Centers for Disease Control and Prevention

National Centers for Disease Control and Prevention, or U.S. Centers for Disease Control and Prevention, or federal Centers for Disease Control and Prevention. The acronym "CDC" may be used on second reference.

Changing Medicine. Changing Lives.®

University of Iowa Health Care’s registered themeline. Should be used in registered form in specific formal references to themeline. See the Identity Standards booklet for samples of appropriate visual display of the themeline in publications and promotions. Acceptable to use more general phrasing in narrative form within sentences, e.g., "health care that is changing medicine and changing lives."

Child Health Specialty Clinics

A UI-based program that serves children/families with special health care needs. Clinics are located in 14 communities throughout Iowa. Use this form; no abbreviations or second reference.

Children’s Miracle Network

A national alliance of premier children's hospitals that provide advanced care, research, and preventative education for children.

Avoid the acronym "CMN" unless the usage is targeted to an audience familiar with the Children’s Miracle Network.

College of Dentistry

See University of Iowa College of Dentistry.

College of Medicine

Never use in this form. See University of Iowa Roy J. and Lucille A. Carver College of Medicine.   

College of Nursing

See University of Iowa College of Nursing.

College of Pharmacy

See University of Iowa College of Pharmacy.

College of Public Health

See University of Iowa College of Public Health.

collegiate affiliations

When writing about a faculty member, include the subject's collegiate affiliation(s) and his or her departmental affiliation(s). Do the same thing when writing about a department, program, or other academic unit.

Thomas H. Charlton, professor of anthropology in the College of Liberal Arts and Sciences

Sarah England, associate professor of molecular physiology and biophysics in the Carver College of Medicine (or the UI Carver College of Medicine)

The Department of Mathematics, in the College of Liberal Arts and Sciences, has once again won national acclaim for its work to recruit graduate students from underrepresented populations.

In affiliation statements that mention either of the two named colleges, drop the given name portion of the college's name and use only the surname portion.

Carver College of Medicine (Not: Roy J. and Lucille A. Carver College of Medicine) Tippie College of Business (Not: Henry B. Tippie College of Business)

Colloton Pavilion

See John W. Colloton Pavilion.

Communication Sciences and Disorders, Department of

New name for the Department of Speech Pathology and Audiology in the College of Liberal Arts and Sciences.

Compass

Italicize references to the publication for staff at University of Iowa Health Care.

 

department heads

When referring to leaders of departments and programs, use "chair," "director," or "head" rather than "department chair," "program director," "program head," and so forth.

disease

Do not capitalize diseases, (e.g., arthritis, emphysema, leukemia, migraine, pneumonia, etc.). When a disease is known by the name of a person identified with it, capitalize only the individual’s name: "Parkinson’s disease."

See medical conditions, disabilities.

diversity

The University of Iowa is committed to maintaining a welcoming, inclusive, and diverse community where differences among people are accepted and valued. Our editorial style reflects this commitment. The use of language and images in our written communications should be based on the understanding that all people deserve to be respected and treated as individuals. In general, individuals should not be identified by their race, ethnicity, sex, sexual orientation, gender identity, physical abilities, or other characteristics unless this information is germane to the text. When necessary, refer to the AP Stylebook for specific entries related to diversity (see the entries for disabled, handicapped, and impaired; gay; nationalities and races; race; and religious affiliations, for example).

Division of Associated Medical Sciences

Educational programs within the University of Iowa Roy J. and Lucille A. Carver College of Medicine. Includes the Medical Technology Program, the Nuclear Medicine Technology Program, the Physical Therapy Program, and the Physician Assistant Program.

Division of Student Life

On April 15, 2011, the entity known as the University of Iowa Division of Student Services became the University of Iowa Division of Student Life.

Doris Duke Clinical Research Fellowship Program

The UI Carver College of Medicine is one of 12 medical schools nationwide designated to host this program, which provides medical students the opportunity to explore careers in clinical research. 

double major or two degrees?

Students who pursue two majors simultaneously, both in the same degree (usually Bachelor of Arts or Bachelor of Science), earn a double major. Several departments offer both Bachelor of Arts and Bachelor of Science in their disciplines, so be sure to verify which degree the student earns.

He earned a Bachelor of Arts with a double major in journalism and psychology. She earned a Bachelor of Science with a double major in journalism and mathematics.

Students who pursue two majors simultaneously, each in a different degree (usually Bachelor of Arts and Bachelor of Science), earn two degrees.

He graduated in May with two degrees: a Bachelor of Science in journalism and a Bachelor of Arts in political science.

She graduated in May with a Bachelor of Arts in journalism and a Bachelor of Fine Arts in art.

Dows Institute for Dental Research

The only privately established university dental research institute in the United States, located in the UI College of Dentistry.

Eckstein Medical Research Building

See John W. Eckstein Medical Research Building.

Elmer L. DeGowin Blood Center

Located at UI Hospitals and Clinics. "DeGowin Blood Center" is an acceptable reference.

Emergency Treatment Center

Use the acronym "ETC" only on second reference.

endowed chairs

A title of distinction awarded by the university to recognize individual contributions by faculty. These are noted in addition to academic appointments, for example: "Nancy Andreasen, M.D., Ph.D., a professor of psychiatry who holds the Andrew H. Woods Chair of Psychiatry at the University of Iowa Roy J. and Lucille A. Carver College of Medicine." For reasons including lack of space and the very cumbersome nature of lengthy references to multiple titles, the use of endowed chair titles may be avoided unless the context clearly requires it.

Family Medicine, Department of

Physicians in this University of Iowa department are usually called family physicians.

family physician

A generic reference to physicians who care for patients throughout the age spectrum, with a broad range of conditions, usually over an extended period of time.

family practice specialist

A physician who is board certified in family practice by the American Board of Family Practice.

Fraternal Order of Eagles Diabetes Research Center

The center will be located in the John and Mary Pappajohn Biomedical Discovery Building (a planned extension of the Medical Education and Research Facility and the Carver Biomedical Research Building).

 

General Education Program

Never abbreviate "General Education Program" (referring to the UI College of Liberal Arts and Sciences General Education Program).

general practitioner

Describes physicians who provide patient care services similar to family physicians but who do not have board certification (except in some countries such as England, where board certified physicians are referred to as general practitioners).

grade-point average

Spell out "grade-point average" on first mention in text. Use the acronym "GPA" in subsequent references.

handicapped accessibility

Use "accessible entrance" rather than "handicapped accessible" or "handicapped entrance."

Hardin Library for the Health Sciences

"Hardin Library" is acceptable for second reference.

Hawk Alert

Hawk Alert (two words, not one), is the University of Iowa emergency notifications system. For more information, visit http://hawkalert.uiowa.edu/.

Hawkeye Network, The

Hawks Ridge

Apartment complex across from Studio Arts.

Health Maintenance Organization

"HMO" acceptable on second reference.

health sciences center or campus

Refers to the UI campus that includes the five health sciences colleges, UI Hospitals and Clinics, and associated programs and facilities.

Henry B. Tippie College of Business

On first reference, use “Henry B. Tippie College of Business.” On subsequent references, use “Tippie College of Business,” “Tippie College,” or “the college.”

Henry B. Tippie School of Management

On first reference, use “Henry B. Tippie School of Management.” On subsequent references, use “Tippie School of Management,” or “the school.”

Holden Comprehensive Cancer Center at the University of Iowa

See also John and Mary Pappajohn Clinical Cancer Center.

Components include the John and Mary Pappajohn Clinical Cancer Center, located at University of Iowa Hospitals and Clinics, where clinical services are provided to cancer patients, and the Roland and Ruby Holden Cancer Research Laboratories, the primary cancer research facility in the UI Carver College of Medicine.

  • Spell out on first reference, after which "Holden Cancer Center" or "Cancer Center" are acceptable.
  • Should be described as a "National Cancer Institute-designated" (or "NCI-designated") Comprehensive Cancer Center.
  • John and Mary Pappajohn Clinical Cancer Center, the clinical component of the center, may be abbreviated to "Pappajohn Clinical Cancer Center" on second reference.
  • References to the Roland and Ruby Holden Cancer Research Laboratories within UI Carver College of Medicine may be abbreviated on second reference to "Holden Cancer Research Laboratories."
  • "Holden Cancer Center" is the preferred reference for most usages pertaining to cancer services, education, and research provided by the University of Iowa. However, it may be necessary to reference the "John and Mary Pappajohn Clinical Cancer Center," the patient care component of the cancer center. In these situations, the full name, "John and Mary Pappajohn Clinical Cancer Center," should be used on first reference. On second reference, "Pappajohn Clinical Cancer Center"or "Clinical Cancer Center" are acceptable.

Hospitals and Clinics

See University of Iowa Hospitals and Clinics.

Hospital School

See Center for Disabilities and Development.

Howard Hughes Medical Institute

The title for a researcher affiliated with the institute is "Howard Hughes Medical Institute investigator." Capitalize whenever using the official title with a name, either before or after, or by itself.

Hygienic Laboratory

See State Hygienic Laboratory at the University of Iowa.

Indigent Patient Care Program

See IowaCare program.

Institute for Clinical and Translational Science

Avoid the acronyms "ICTS" and "CTSA" except in communications targeted to medical professionals.

Institute for Rural and Environmental Health

Located at the University of Iowa Research Park, the institute is a component of the UI College of Public Health.

Integrated Call Center

Refers to University of Iowa Health Care’s centralized resource for processing telephone-based, real-time information and assistance. Includes toll-free access numbers for consumers (UI Health Access), physicians (UI Consult), payers (UI Connect), and University of Iowa Children’s Hospital.

Integrated Health Professions Education Project

A program based at statewide family practice residency sites that draws together students from the five university health sciences colleges for education in team-building skills that facilitate multidisciplinary cooperation at the primary care level.

In Vitro Fertilization Program

Within the Advanced Center for Reproductive Care. "IVF Program" is acceptable on second reference.

IowaCare program

Established by the Iowa Department of Human Services as a replacement for the Indigent Patient Care Program (also known as the State Papers Program).

Iowa Assessments

Formerly known as "Iowa Tests of Basic Skills" or "Iowa Tests of Educational Development."

IOWA Centers for Enterprise

Never use "ICE" as an acronym. Note capitalization of IOWA. On second reference, use the "IOWA Centers."

Iowa City Veterans Affairs Medical Center

The preferred title for the VA hospital in Iowa City.         

Iowa Communications Network

"ICN" is an acceptable second reference.

Iowa Hospital Association

Avoid "IHA" except in publications targeted to audiences that are likely to readily recognize the acronym.

Iowa Institute for Biomedical Discovery

The building will house the Fraternal Order of Eagles Diabetes Research Center, the Center for Regenerative Medicine, and Iowa Institute for Biomedical Imaging, and Center for Bioinformatics and Computational Biology. Avoid the acronym "IIBD." "The institute" may be used on second reference.

Iowa Lions Eye Bank

Affiliated with the Department of Ophthalmology and Visual Sciences.

Iowa Medical Student Research Program

Avoid the acronym "IMSRP." Second reference may be "the program."

Iowa Now

The university's news and information site.

Iowa Pharmacy Association

The full name should always be spelled out on first reference.

Iowa Tests of Basic Skills

"Iowa Tests of Basic Skills" has been renamed to "Iowa Assessments."

Iowa Women's Archives

A collective compound noun that requires singular pronoun and verb:

The Iowa Women's Archives is located in the Main Library.

 

James A. Clifton Center for Digestive Diseases

"Center for Digestive Diseases" is acceptable on second reference. Avoid the acronym "CDD" (note possible confusion with Center for Disabilities and Development).

job number and publication date

Insert the Printing Services job number and publication date (month and year) at the end of the nondiscrimination statement. Follow the job number with an en dash and separate month and two-digit year with a slash.

…202 Jessup Hall, The University of Iowa, Iowa City, Iowa 52242-1316. 75996–7/09

John and Mary Pappajohn Biomedical Discovery Building

Scheduled for completion in 2014, the building will be an extension of the Medical Education and Research Facility and the Carver Biomedical Research Building.

John and Mary Pappajohn Clinical Cancer Center

A component of the Holden Comprehensive Cancer Center at the University of Iowa. "Cancer Center" is the preferred reference for most usages pertaining to cancer services, education, and research provided by the University of Iowa. However, where a specific reference to the clinical center is necessary, use the full title.

"Clinical Cancer Center" is acceptable on second reference.

John Pappajohn Business Building

The Henry B. Tippie College of Business is located in the John Pappajohn Business Building. On first reference, use “John Pappajohn Business Building.” On subsequent references, use “Pappajohn Business Building.”

John W. Colloton Pavilion

"Colloton Pavilion" is acceptable when the full name is not essential to the story.

John W. Eckstein Medical Research Building

"Eckstein Medical Research Building" is acceptable when the full name is not essential to the story. Avoid the acronym "EMRB" unless used internally as part of a specific address: "212 EMRB."

John Pappajohn Pavilion

"Pappajohn Pavilion" is acceptable when the full name is not essential to the story. Avoid the acronym "JPP" except in internal references to a specific address: "212 JPP."

Joint Commission

Preferred reference for the Joint Commission on Accreditation of Healthcare Organizations.

No entries.

Leber congenital amaurosis

Eye disease at the center of Project 3000 efforts. No possessive on the proper noun and the two other words are lowercased, not uppercased.

level

   References to the UI Hospitals and Clinics floor plan depend on the audience and purpose.

  • "Level" is preferred over "floor" or "story."
  • "Lower level" is always preferred (never use "basement").
  • In generic narrative referring to the term "level," all references to level number should be spelled out (as per AP style). For example: "The reception desk is on the first level."
  • Address- or pavilion- or elevator-specific references in printed materials will depend on the purpose and audience. For example, in announcements to an internal audience, references may be to 8 JCP or 21115 PFP. Wayfinding references (maps, signs, charts) may differ because of the need to be user-friendly and visually familiar. For instance, offices, clinics, and departments may be given an elevator-based location and level rather than a pavilion reference: "Labor and Delivery, Elevator I, Level 6." In these cases, where complete addresses are given as a full title, references to specific elevators ("Elevator I") and levels ("Level 6") should be capitalized.

living-learning communities

Uppercase names of specific university living-learning communities. Lowercase "living-learning" when it is not part of the community's name or is used generically.

  • International Crossroads Community
  • Health Sciences Living-Learning Community
  • Honors House Honors House living-learning community
  • Men in Engineering Men in Engineering living-learning community

Match Day

The day—typically in March—on which UI Carver College of Medicine graduates learn where they will spend their residencies after being placed via the National Residency Matching Program.

M1-M4

Designations used by the UI Carver College of Medicine to mark status of medical students, M1 being a first-year student, etc. Acceptable only in publications targeted specifically to audiences that would likely understand the reference (such as medical students).

medical conditions, disabilities

  • Do not capitalize diseases (e.g., arthritis, emphysema, leukemia, migraine, pneumonia, etc.). When a disease is known by the name of a person identified with it, capitalize only the individual’s name: "Parkinson’s disease."
  • When referring to individuals with medical conditions, avoid using terms such as "victim" or "victim of," "sufferer" or "suffers from," or "afflicted with." Marvin was diagnosed with tuberculosis. Marvin has tuberculosis. (Not: Marvin suffers from tuberculosis.)
  • Avoid using labels such as "a diabetic"; instead, say "who has diabetes," "who is diabetic," "a person with diabetes," or "a person who has diabetes." Nancy, who has diabetes, measures her blood sugar several times a day. Nancy, who is diabetic, measures her blood sugar several times a day. (Not: Nancy, a diabetic, measures her blood sugar several times a day.)
  • Do not use the labels "handicapped" or "disabled."
  • Do not refer to people without a specific disease as "normals" or "a normal." Instead say "a person with normal blood sugar" or "people with normal heart function."
  • When writing about progress in understanding, diagnosing, and treating medical conditions, use the terms "advance" or "development" rather than "cure" or "breakthrough."

Medical Education and Research Facility

Contains the Sahai Medical Education Center, the Roy J. Carver Molecular Science Research Center, and the Roland and Ruby Holden Cancer Research Laboratories in the UI Carver College of Medicine. Avoid the acronym "MERF" except in internal references to a specific address: "212 MERF."

Medical Scientist Training Program

Avoid the acronym "MSTP" except in internal references.

Medical Student Ambassador Program

Provides educational programs for visitors to the University of Iowa Roy J. and Lucille A. Carver College of Medicine.

named chairs, professor titles

Professors who hold named chairs but are not department heads, should be referred to in this way:

"Nancy Andreasen, professor of psychiatry who holds the Andrew H. Woods Chair of Psychiatry at the UI Carver College of Medicine...."

NOT: Nancy Andreasen, the Andrew H. Woods Chair of Psychiatry at the UI Carver..."

See titles, administrative appointments.

National Institutes of Health

See AP Stylebook or NIH website for breakdowns on institutes. The acronym "NIH" is acceptable in publications where the targeted audience is likely to be familiar with it, in which case it may be used on second reference.

National Residency Matching Program

See Match Day.

nondiscrimination statement

The official UI nondiscrimination statement must be used in all publications describing education programs (including continuing education and conferences) and all publications recruiting people for employment, enrollment, or participation in educational programs. Use this wording, without any changes:

The University of Iowa prohibits discrimination in employment, educational programs, and activities on the basis of race, national origin, color, creed, religion, sex, age, disability, veteran status, sexual orientation, gender identity, or associational preference. The university also affirms its commitment to providing equal opportunities and equal access to university facilities. For additional information on nondiscrimination policies, contact the Office of Equal Opportunity and Diversity, 319-335-0705 (voice) and 319-335-0697 (text), 202 Jessup Hall, The University of Iowa, Iowa City, Iowa 52242-1316.

Noon News

In publications, italicize references to this UI Hospitals and Clinics daily news report.

Oakdale Research Campus

See University of Iowa Research Park.

Oakdale Research Park

 See University of Iowa Research Park.

Occupational Medicine Associates Network

A statewide network of community-based occupational medicine providers affiliated with WORKSAFE IOWA, the UI College of Public Health's occupational and environmental health outreach program. UI HealthWorks is a member of this network.

Old Capitol Town Center

Use "Old Capitol Town Center" when referring to the entire building or referring to events happening in portions of the building not leased by the university.

UI students are invited to the Environmental Expo '08, which will include earth-friendly exhibits on the first floor of Old Capitol Town Center.

Use "University Capitol Centre" when referring to a room in any University of Iowa-owned part of the mall, including the UI College of Public Health, International Programs, English as a Second Language (ESL), ITS, and the IOWA Centers for Enterprise.

UI International Programs is hosting a symposium on child labor from 3 to 5 p.m. in Room 1117, University Capitol Centre.

Two exceptions: The University Book Store/Hawk Shop/Tech Connection is in Old Capitol Town Center, as it's temporarily leasing space there, and is listed as a tenant in the Old Capitol Town Center. UI QuickCare is also listed as being in the Old Capitol Town Center.

orthopaedics/orthopedics

"Orthopaedics" is the preferred spelling when referring to the department within the UI Carver College of Medicine. Generic references to the specialty of bone and joint care should use the more conventional spelling: "orthopedics."

Pappajohn Biomedical Institute

Interdisciplinary research institute (formerly the Pappajohn Institute) housed within the John and Mary Pappajohn Biomedical Discovery Building.

Pappajohn Business Building

See John Pappajohn Business Building.

Pappajohn Pavilion

See John Pappajohn Pavilion.

Patients’ Library

At UI Hospitals and Clinics.

payer

Preferred to "payor."

personally identifiable information

Include this notice in publications requesting personally identifiable information from individuals (information other than what appears in the university directory). This policy conforms to the Code of Iowa, Chapter 22. The notice should state why the information is being requested; whether it will be disclosed outside the university, and if so, to whom; which elements of the requested information are optional; and what is likely to happen if the individual does not provide the requested information. The statement must be tailored to the publication; here are examples of how the statement could read.

The University of Iowa requests this information for the purpose of processing registration and CEU records. No persons outside the university are routinely provided this information. Responses to items marked "'optional" are optional; responses to all other items are required. If you fail to provide the required information, the university may be unable to process your registration and CEU records.

The university requests this information so we can tell you more about studying at Iowa. We do not routinely disclose this information to persons outside the university. We may not be able to fulfill your request without your complete contact information.

persons with disabilities

When talking about an individual affected by a disability, disease, or other physical, mental, or emotional characteristic or condition, keep in mind that he or she is first and foremost a person. Terms like "handicapped" or "disabled," used either as nouns or adjectives, are reductive, as are words like "schizophrenic" or "asthmatic."

Therefore, it is better to use noun constructions such as "persons with disabilities," "people with asthma," "person with AIDS," etc. when necessary to talk about a person in relation to such characteristics or conditions, unless the individual has supplied another term that he or she prefers. Similarly, avoid words like "victim," "suffering," or "afflicted" in reference to such individuals, particularly those who are living with long-term disabilities or medical conditions.

physician assistant

"PA" is acceptable on second reference.

Pomerantz Family Pavilion

"Pomerantz Pavilion" is acceptable when the full reference is not essential to the story. Avoid the acronym "PFP" except in internal references to a specific address: "212 PFP."

Ponseti method

Describes the non-surgical treatment for clubfoot developed by the late UI orthopaedic surgeon, Ignacio Ponseti. Use the small ‘m’ for consistency with general scientific practice.

preventative

Use "preventive" instead.

professor titles, named chairs

Professors who hold named chairs but are not department heads, should be referred to in this way:

"Nancy Andreasen, professor of psychiatry who holds the Andrew H. Woods Chair of Psychiatry at the UI Carver College of Medicine...."

NOT: "Nancy Andreasen, the Andrew H. Woods Chair of Psychiatry at the UI Carver..."

See titles, administrative appointments.

QuickCare

See UI QuickCare.

recycled paper logo

All UI publications printed on recycled paper must include the recycled paper logo developed by the Iowa Department of Natural Resources and a statement that the cover and/or inside pages of the publication are printed on recycled paper. Contact UI Printing Services for copies of the logo.

Regents, Board of

See Board of Regents.

religious affiliation

Avoid using nouns as religious and ethnic labels. Use the adjectival form instead.

She is Jewish. (Not: She is a Jew.) He is black. (Not: He is a black.) They are Buddhist monks. (Not: The monks are Buddhists.) The attendees were Christian. (Not: The attendees were Christians.)

Research Foundation, University of Iowa

In first reference, spell out "University of Iowa Research Foundation," or if the University of Iowa is spelled out separately higher in the story, "UI Research Foundation" is acceptable. On second reference, "UIRF" is acceptable.

resident

See titles.

Roland and Ruby Holden Cancer Research Laboratories

A component of the Holden Comprehensive Cancer Center at the University of Iowa. May be abbreviated on second reference to "Holden Cancer Research Laboratories."See Holden Comprehensive Cancer Center.

Ronald McDonald House

Provides a "home-away-from-home" for families of seriously ill children receiving treatment at UI Hospitals and Clinics.

Roy J. Carver Pavilion

"Carver Pavilion" is acceptable when the full name is not essential to the story. Avoid the acronym "RCP" except in internal references to a specific address: "212 RCP."

Roy J. and Lucille A. Carver College of Medicine

See University of Iowa Roy J. and Lucille A. Carver College of Medicine.

 

says/said

Contrary to AP style, use “says” rather than “said” after quotes, unless the quote was made in the past, e.g., “Blah blah,” he says. “Blah blah,” he said at last week’s meeting.

serial comma

Contrary to AP style, use the serial comma in a series of three or more.

sexually transmitted infection

Use "sexually transmitted infection" (abbreviate STI) rather than "sexually transmitted disease" (STD).

Speech Pathology and Audiology, Department of

See Communications Sciences and Disorders, Department of.

State Hygienic Laboratory at the University of Iowa

State Hygienic Laboratory may be used on subsequent references.

Statewide Family Practice Training Program

A program providing residency training in family practice throughout Iowa. Of the nine residencies, seven have formal affiliations with the University of Iowa. The program is administered by the UI Carver College of Medicine, and the college provides educational and technical support to the training programs that are formally affiliated with the UI. Do not confuse the program with the Department of Family Medicine, which is a department in the UI Carver College of Medicine.

Student Services

Name no longer in use. See Division of Student Life.

Teacher Education Program

Teacher Education Program (referring to the UI College of Education Teacher Education Program) should be written out on first reference but may be abbreviated TEP in subsequent mentions.

technician

See "technologist" below.

technologist/technician

A "technologist" is a specialist in technology. Do not confuse with "technician," who is a specialist in the technical details of a subject or occupation. Examples: "radiologic technologist"; "ultrasound technologist"; "medical laboratory technician"; "emergency medical technician."

Technology Innovation Center

Located at the University of Iowa Research Park, the Technology Innovation Center fosters development of new business ventures that make use of advanced technology.

The Point

University of Iowa Health Care’s intranet.

Tigerhawk

The University of Iowa athletic logo. For information on use, see UI Licensing.

Tippie College of Business

See Henry B. Tippie College of Business.

Tippie School of Management

See Henry B. Tippie School of Management.

titles, course

In general, follow AP style. Capitalize (but do not put in quotations) titles for specific courses (Basket Weaving for Athletes 101, Elvis as Anthology, Civil Unrest In Pre-Victorian England) but lowercase when referring to a kind of class while still abiding by rules of English grammar (rhetoric, English composition, French, world history).

titles, creative works

Contrary to AP style, italicize composition titles instead of using quotation marks, e.g., book titles and major artistic works such as plays and operas.

titles, professional

In general, confine capitalization to formal titles used directly before an individual’s name, such as "Provost Barry Butler." Lowercase elsewhere. Lowercase modifiers such as department in "department Chair Jerome Weisner." Modifiers before titles should remain lowercase unless they are proper nouns: "English department Chair Ed Folsom." Longer titles are preferably written in apposition after the name, as in "David Carew, professor emeritus of pharmacy."

  • Chair: Preferred as a gender-neutral title for the head of a formal committee or division. Committee Chair Susan Smith. Susan Smith, chair of the financial committee. Do not capitalize as a casual, temporary position: "meeting chair Susan Smith."
  • Departmental executive officer (DEO): Title of the person who is head of an academic department.
  • Director: Capitalize when listing a staff member’s formal title before their name: Research Director Bob Smith. Lowercase indirect references: Bob Smith, director of research.
  • Fellow: An appointee to a position carrying a stipend and allowing for advanced study or research. When referring to fellow physicians, do not capitalize as part of an academic title unless it is a named fellowship: Marcia Jones, M.D., fellow physician in the Department of Surgery; Marcia Jones, M.D., James Dickson Fellowship in Surgery.
  • Head: Refers to UI department leaders: Nancy Thomas, M.D., head of orthopaedics. Department of Orthopaedics Head Nancy Thomas, M.D.
  • Resident: Refers to a physician serving a residency. Do not capitalize. For clarity’s sake, include "physician" within the reference. John Smith, M.D., resident physician in anesthesia.
  • When used in connection with a title, an individual's particular specialty or field may supercede college affiliation. For example, "professor of neurology" replaces "professor, Department of Neurology."
  • "Named" UI professorships and fellowships need not be used in publications unless they are important to the story. If used, however, the named professorship is usually capitalized wherever it appears, especially if accompanied by a personal name. Examples include "Ida Beam Visiting Professor," "UI Foundation Distinguished Professor," "Howard Hughes Medical Institute investigator." To avoid confusion in news releases, named professorships should be presented this way: Nancy Andreasen, professor of psychiatry who holds the Andrew H. Woods Chair of Psychiatry at the UI Carver College of Medicine .... rather than this way: Nancy Andreasen, the Andrew H. Woods Chair of Psychiatry at the UI Carver..." More than once, this latter format has resulted in newspapers boiling down the title to "Nancy Andreasen, chair of the department of psychiatry at the UI …"
  • The levels of faculty rank at the University of Iowa include professor, associate professor, assistant professor, associate, visiting professor, adjunct professor, clinical professor, and clinical lecturer. The UI faculty directory is available online. See professor titles, named chairs.

U-bill

Use in references to university billing. Note uppercase "U."

UI Behavioral Health

Always use this form; no abbreviations or second reference.

UI Community HomeCare

Describes University of Iowa Health Care’s affiliate home care company.

  • Always abbreviate to "UI Community HomeCare" and link to its status as "an affiliate of University of Iowa Health Care" when possible.
  • "HomeCare" (one word, capital C) when referring to the company. "Home care" (two words) when referring to a service line (as in "nursing" or "physical therapy").

UI Connect

Integrated Call Center’s toll-free consultation and referral telephone access for payers and employers.

UI Consult

Integrated Call Center’s toll-free consultation and referral telephone access for physicians.

UI Family Care

Describes a network of primary care clinics located throughout Iowa, all but two of which are managed by UI Community Medical Services, Inc. Those two—UI Family Care Center and UI Family Care, Southeast Iowa City—are conceptually part of the UI Family Care network but have their own medical directors and administrative teams.

  • "UI Family Care" on all references but link to University of Iowa Health Care when possible.
    Example: a network of family care clinics affiliated with University of Iowa Health Care.
  • "UI Family Care" refers both to a network brand and often to many individual clinics that comprise the network: "UI Family Care, Wapello," etc.
  • "UI Family Care Center" is acceptable only for those facilities so named and should always include a locator reference: "UI Family Care Center, located in the Pomerantz Family Pavilion at UI Hospitals and Clinics"; "UI Family Care Center, Belle Plaine."

UI Health Access

Integrated Call Center’s toll-free consultation and referral telephone access for consumers.

UI HealthWorks™

Collaborates with community health care professionals to provide comprehensive occupational medicine services to employers. Always abbreviate to "UI HealthWorks™"; (one word, capital W); should be initially described as "an affiliate of University of Iowa Health Care."

UI Heart and Vascular Center

Always abbreviate to "UI Heart and Vascular Center" and link with UI Hospitals and Clinics.

UI QuickCare

Refers to walk-in clinics managed by UI Family Care.

United Network for Organ Sharing

The federally designated organ procurement and transplant network. "UNOS" is an acceptable abbreviation on second reference.

University Capitol Centre

Use "University Capitol Centre" when referring to a room in any University of Iowa-owned part of the mall, including the UI College of Public Health, International Programs, English as a Second Language (ESL), ITS, and the IOWA Centers for Enterprise.

Example: UI International Programs is hosting a symposium on child labor from 3 to 5 p.m. in Room 1117, University Capitol Centre.

However, when referring to the entire building or referring to events happening in non-leased portions of the building, use "Old Capitol Town Center."

Example: UI students are invited to the Environmental Expo '08, which will include earth-friendly exhibits on the first floor of Old Capitol Town Center.

Two exceptions: The University Book Store/Hawk Shop/Tech Connection is in Old Capitol Town Center, as it's temporarily leasing space there, and is listed as a tenant in the Old Capitol Town Center. UI QuickCare is also listed as being in the Old Capitol Town Center.

University HealthSystem Consortium

The University HealthSystem Consortium is an alliance of academic health centers. Do not abbreviate as "UHC" except in publications or documents targeted to audiences likely to be familiar with this acronym.

University Hospital School

See Center for Disabilities and Development.

University of Iowa

Do not capitalize "the" in "the University of Iowa" when used in prose (except at the start of a sentence). But retain the capital "The" in the UI logo and wordmark.

When referring to the University of Iowa, do not capitalize "university" when it stands alone in a sentence.

  • "UI" is an acceptable short form for University of Iowa on second and subsequent references to the university.
  • When used as a noun, it should be preceded by "the": Students attending the UI will have the opportunity...."
  • When used as an adjective, it should not be preceded by "the": Post-flood renovation of UI facilities is ongoing.
  • Never use "U of I" when referring to the University of Iowa standing alone on first or subsequent references.

University of Iowa Hospitals and Clinics

Do not abbreviate as "UIHC." Acceptable abbreviation is "UI Hospitals and Clinics."

University of Iowa Children’s Hospital

"UI Children's Hospital" is acceptable on second reference.

  • Never use the acronym UICH.
  • Identify in conjunction with UI Hospitals and Clinics when appropriate. "University of Iowa Children’s Hospital, located at UI Hospitals and Clinics…"
  • Avoid using "the" in references to UI Children’s Hospital (He went to University of Iowa Children’s Hospital).

University of Iowa College of Dentistry

  • Spell out full title on first reference (unless "University of Iowa" has already been prominently mentioned and the context is clear, at which point it may be considered a second reference).
  • "UI College of Dentistry," "College of Dentistry," and "college" are acceptable second references.
  • Avoid the acronym "COD."

University of Iowa College of Nursing

  • Spell out full title on first reference (unless "University of Iowa" has already been prominently mentioned and the context is clear, at which point it may be considered a second reference). 
  • "UI College of Nursing," "College of Nursing," and "college" are acceptable second references.
  • Avoid the acronym "CON."

University of Iowa College of Pharmacy

   See also University of Iowa Pharmaceuticals.

  • Spell out full title on first reference (unless "University of Iowa" has already been prominently mentioned and the context is clear, at which point it may be considered a second reference). 
  • "UI College of Pharmacy," "College of Pharmacy", and "college" are acceptable second references.
  • Avoid the acronym "COP."

University of Iowa College of Public Health

  • Spell out full title on first reference (unless "University of Iowa" has already been prominently mentioned and the context is clear, at which point it may be considered a second reference). 
  • "UI College of Public Health," "College of Public Health," and "college" are acceptable second references.
  • Avoid the acronym "COPH."

University of Iowa Community HomeCare

A University of Iowa Health Care affiliate that provides full-service medical equipment and infusion services. HomeCare is one word, capital C.

University of Iowa Community Medical Services, Inc.

Organized in 1996 as a wholly-owned, for-profit subsidiary of the University of Iowa Health System, formed by the UI Carver College of Medicine and UI Hospitals and Clinics.

  • Generally not referenced in external publications; however, when necessary, may be abbreviated to "UI Community Medical Services, Inc." (full title references always include "Inc.").
  • May be abbreviated to "UICMS" on second reference.
  • When appropriate, refer to "UI Family Care" (see sub-brand listing below).

University of Iowa Family Care Center

Conceptually part of the UI Family Care network but has its own medical director and administrator.

  • First reference should always identify its location: "University of Iowa Family Care Center, located in the Pomerantz Family Pavilion at UI Hospitals and Clinics."
  • "UI Family Care Center" is an acceptable second reference, once its location has been identified.

University of Iowa Foundation Distinguished Professor

Honor conferred by the University of Iowa Foundation that may be written as, for example, Distinguished Professor of Nursing. Always capitalize the complete, official name of the honor when used before or after a name or by itself. If using only distinguished professor, treat it as you would any other title, capitalized before a name, lowercase after.

University of Iowa Health Care

Describes the integrated organization consisting of University of Iowa Hospitals and Clinics, the UI Roy J. and Lucille A. Carver College of Medicine, and UI Physicians.

  • Preferably, spell out on all references to help establish brand identity but "UI Health Care" is acceptable on second reference.
  • Never use the acronym "UIHC" in referring to University of Iowa Health Care.
  • University of Iowa Health Care is not a location but it may be necessary to use the phrase "at University of Iowa Health Care" when describing the organization and/or the entities contained therein. Location references should generally be to "UI Carver College of Medicine" or "UI Hospitals and Clinics," as components of UI Health Care.
  • Likewise, do not precede references to University of Iowa Health Care with "the."
    The services and programs available through University of Iowa Health Care are superb.

University of Iowa Health System

A nonprofit corporation formed by University of Iowa Hospitals and Clinics and the UI Roy J. and Lucille A. Carver College of Medicine to support the institutions’ clinical, academic, and research programs.

University of Iowa Hygienic Laboratory

See State Hygienic Laboratory at the University of Iowa.

University of Iowa Hospitals and Clinics

  • A collective compound noun that requires singular pronoun and verb:
    University of Iowa Hospitals and Clinics is the largest medical center in Iowa. It is located on the university's health science campus.
  • Spell out on first reference (unless "University of Iowa" has already been prominently mentioned and the context is clear, at which point it may be considered a second reference).
  • "UI Hospitals and Clinics" and "the hospital " are acceptable second references if the context is clear and (in the latter case) the reference does not include the clinical component.
  • While the hospital logo employs an ampersand, the ampersand should never be used in other references (always refer to "University of Iowa Hospitals and Clinics").
  • Avoid "University Hospitals" (not an inclusive description without reference to the clinics).
  • Omit "the" from references to UI Hospitals and Clinics when possible. Think of it as Brooks Hospital… He went to Brooks Hospital. He went to UI Hospitals and Clinics.
  • Avoid the acronym "UIHC."
  • Never use "Iowa City" as a substitute title.

University of Iowa Libraries

A collective compound noun that requires singular pronoun and verb:

University of Iowa Libraries includes all libraries on the University of Iowa campus except the Law Library. The libraries' catalog is available online.

University of Iowa Pharmaceuticals

Name for the merged UI College of Pharmacy service divisions: the Division of Pharmaceutical Service and the Center for Advanced Drug Development.

University of Iowa Physicians

Describes the state’s largest multispecialty physician group practice, consisting of faculty from the University of Iowa Roy J. and Lucille A. Carver College of Medicine. These physicians provide specialized comprehensive care for patients at UI Hospitals and Clinics, UI Children’s Hospital, and other UI-affiliated sites.

  • Spell out on first reference as "University of Iowa Physicians."
  • Use "UI Physicians" on second reference.

University of Iowa Research Foundation

The University of Iowa Research Foundation is the hub of technology commercialization at the UI. The foundation works with faculty and staff to identify and license inventions to companies that bring those inventions to market.

University of Iowa Research Park

The University of Iowa Research Park houses facilities for research including the State Hygienic Laboratory, the Technology Innovation Center, and the Center for Biocatalysis and Bioprocessing.

University of Iowa Roy J. and Lucille A. Carver College of Medicine

Use the full name on first reference (unless "University of Iowa" has already been prominently mentioned and the context is clear, in which case it may be abbreviated to "UI Roy J. and Lucille A. Carver College of Medicine"). (Do not replace "and" with an ampersand.)

Acceptable, but not preferred on first reference:

  • Roy J. and Lucille A. Carver College of Medicine at the University of Iowa
  • University of Iowa’s Roy J. and Lucille A. Carver College of Medicine

In subsequent references in the same text, the name may be shortened to "UI Carver College of Medicine" or "the college." Avoid the acronym "CCOM."

U.S. News & World Report   

Use as above (WITH a space between "U.S". and "News.") On second reference: U.S. News. (Revised August 2012.)

No entries.

WORKSAFE Iowa

A multidisciplinary outreach program within the University of Iowa’s College of Public Health.

World Health Organization

"WHO" is acceptable on second reference.

No entries.