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Shelly Campo

Associate Professor, Department of Community and Behavioral Health and Department of Communication Studies

 

Director, Center for Health Communication and Social Marketing

 

Shelly’s areas of expertise include health campaigns, risk communication, and persuasion. She has worked on a range of health topics focusing on how to adopt new, or reinforce existing health attitudes and behaviors using innovative, theory- and data-driven communication research. She has developed and/or evaluated numerous health campaigns for different audiences (e.g., college students, young adults, rural populations, and minority populations) on a range of topics, such as binge drinking prevention, occasional smoking prevention, colorectal cancer screening, smoking cessation, and hazing. Over the next several years, Shelly will be involved in several multi-million dollar health communication interventions designed to decrease unintended pregnancies in Iowa among women. These include leading the development and implementation of a pair of social marketing campaigns for college and non-college audiences, co-directing the creation and airing of a pair of new radio serial dramas for African American and Latina women, and assisting with an effort to improve family planning services at Iowa pharmacies. She teaches graduate courses in health communication, health campaigns, and persuasion and health.