Barbara Welch Breder
PhD, University of Iowa
118 Becker Communication Studies Building
phone (319) 353-2267
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Barbara Welch Breder
Lecturer
Advertising & Consumer Culture
Critical & Cultural Studies
Barbara studies the evolution of contemporary consumer culture: How certain ways of seeing and being in the world are "taken for granted" at certain historical moments. Her methods are critical and culturally historical, while her central texts are advertising and the media it supports.