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Recognition at The University of Iowa

The Powerful Four 'R's of Supervising

Are you looking for ways to support:

Using the Four Rs will get you positive results. The Four Rs: reward, recognition, reinforcement and relationship are globally referred to as Recognition.

The Four Rs support a workplace that is healthy, humane and competent. Think of them as power tools for building a workplace where people feel their contributions to achieving the mission of the University are important.

Definitions

From Bringing Out the Best in People by Aubrey Daniels

reward - a tangible item, usually money or exchangeable for money, that is intended to influence behavior in a particular direction. It is delayed and infrequent.

recognition - usually a symbolic way of showing appreciation for some accomplishment including plaques, trophies, and letters of commendation. It may be delayed and infrequent.

Question: What can be more effective and cheaper than reward and recognition?

Answer: positive reinforcement and relationship.

"Positive reinforcement causes a behavior to increase because a desired, meaningful consequence follows the behavior." (p.28). Examples of positive reinforcement messages are:

"Relationships are the foundation on which effective rewards and recognition are built. When you have that foundation, rewards and recognition enhance other forms of reinforcement. If you don't have it, you will waste your money and your time trying to buy discretionary performance."(p.164).

Permission to use material has been granted by McGraw-Hill Companies, Inc. for "Bringing Out the Best in People" by Aubrey Daniels.

Examples of using the Four Rs:

Reinforcement

Recognition

Reward

Relationship

Questions? Email nancy-noyer@uiowa.edu or call 335-0560.