Strategic Communication Program, The School of Journalism and Mass Communication, The University of Iowa

The University of Iowa's Des Moines-based
graduate courses in Strategic Communication


Night courses for the working professional

The University of Iowa School of Journalism and Mass Communication now offers a graduate program in Strategic Communication both online and at the UI's John and Mary Pappajohn Education Center (1200 Grand, Des Moines).

Iowa-SJMC has long been the choice for those aspiring to careers in strategic communication, public relations, marketing and related fields. Within the revolution of media technology, the School has also established itself as addressing the profound transformation of all forms of communication and especially in writing and social media.

Apply or take our Strategic Communication classes as a non-degree student.

Spring 2014 MASC course offerings

The degree program

The MA-Strategic Communication program focuses specifically on the skills, knowledge and experience necessary to allow working professionals in strategic communication to enhance their value and advance your careers. In the process, you will learn not only to meet but also to anticipate the challenges of radical changes across the media landscape.

Courses are held in the evenings and on weekends and online. Nationally recognized University of Iowa professors as well as local professional experts in communication teach the courses.

Specializations within the degree program include:

  • health and medicine
  • political communication
  • public affairs communication
  • other areas that fit the needs of individual students

Degree requirements

Core courses (all 3 s.h.)

JMC:5300 (019:225) Media Principles, Problems and Challenges
JMC:5400 (019:226) Master's Advanced Reporting and Writing
    -Writing and Editing for Public Communication Workshop
JMC:6800 (019:279) Mass Communication Seminar
    -Leadership Seminar
JMC:5955 (019:299) Master’s Research (Capstone Project)
(above all mandatory)
JMC:5237 (019:237) Financial and Budget Fundamentals for Communicators
JMC:5240 (019:240) Social Media and Web Communication
(one of the two required, both recommended)

Total core course hours: 15 s.h.

Electives include the following (all 3 s.h.)

JMC:5238 (019:238) Strategic Communication Campaigns
JMC:5239 (019:239) Strategic Web Video Communication
JMC:5248 (019:248) Strategic Political Communication
JMC:5266 (019:266) Risk Communication
JMC:5267 (019:267) Strategic Health Care Communication
JMC:5268 (019:268) Strategic Planning for the Communication Professional
JMC:5269 (019:269) Media Management for Strategic Communicators
JMC:5285 (019:285) Strategic Communication Externship

Minimum Required course hours for degree: 30 s.h.

Most courses encourage students to bring in case studies and projects from the workplace.
For more program details see: here and here

2013-2014 Resident & Nonresident Tuition (entire Tuition and Fee table located here)
0-2 s.h. 3 s.h. 4 s.h. 5 s.h. 6 s.h. 7 s.h. 8 s.h. 9+ s.h.
Tuition 902.00 1353.00 1804.00 2255.00 2706.00 3157.00 3608.00 4053.00
Technology Fee 115.75 115.75 173.75 173.75 173.75 173.75 173.75 231.50
Total 1017.75 1468.75 1977.75 2428.75 2879.75 3330.75 3781.75 4284.50

For more information: 

Don McLeese 
Associate Director for Online and Distance Education
The University of Iowa School of Journalism and Mass Communication