The University of Iowa's Des Moines-based
in Strategic Communication
Night courses for the working professional
The University of Iowa School of Journalism and Mass Communication now offers a graduate program in Strategic Communication both online and at the UI's John and Mary Pappajohn Education Center (1200 Grand, Des Moines).
Iowa-SJMC has long been the choice for those aspiring to careers in strategic communication, public relations, marketing and related fields. Within the revolution of media technology, the School has also established itself as addressing the profound transformation of all forms of communication and especially in writing and social media.
The degree program
The MA-Strategic Communication program focuses specifically on the skills, knowledge and experience necessary to allow working professionals in strategic communication to enhance their value and advance your careers. In the process, you will learn not only to meet but also to anticipate the challenges of radical changes across the media landscape.
Courses are held in the evenings and on weekends and online. Nationally recognized University of Iowa professors as well as local professional experts in communication teach the courses.
Specializations within the degree program include:
- health and medicine
- political communication
- public affairs communication
- other areas that fit the needs of individual students
Core courses (all 3 s.h.)
|JMC:5300 (019:225)||Media Principles, Problems and Challenges|
|JMC:5400 (019:226)||Master's Advanced Reporting and Writing|
|-Writing and Editing for Public Communication Workshop|
|JMC:6800 (019:279)||Mass Communication Seminar|
|-Strategic Communication Leadership|
|JMC:5955 (019:299)||Master’s Research (Capstone Project)|
|JMC:5237 (019:237)||Financial and Budget Fundamentals for Communicators|
|JMC:5240 (019:240)||Social Media and Web Communication|
Total core course hours: 15 s.h.
Electives include the following (all 3 s.h.)
|JMC:5238 (019:238)||Strategic Communication Campaigns|
|JMC:5239 (019:239)||Strategic Web Video Communication|
|JMC:5248 (019:248)||Strategic Political Communication|
|JMC:5266 (019:266)||Risk Communication|
|JMC:5267 (019:267)||Strategic Health Care Communication|
|JMC:5268 (019:268)||Strategic Planning for the Communication Professional|
|JMC:5269 (019:269)||Media Management for Strategic Communicators|
|JMC:5285 (019:285)||Strategic Communication Externship|
Minimum Required course hours for degree: 30 s.h.here)
|0-2 s.h.||3 s.h.||4 s.h.||5 s.h.||6 s.h.||7 s.h.||8 s.h.||9+ s.h.|
For more information:
Associate Director for Online and Distance Education
The University of Iowa School of Journalism and Mass Communication