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  Art Form for the Digital Age
By Henry Jenkins
 

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photo courtesy of witney.org
The Witney Museum in New York City

New York’s Whitney Museum found itself at the center of controversy about digital art when it recently included Web artists in its prestigious biannual show. Critics didn’t believe the computer could adequately express the human spirit. But they’re misguided.

The computer is simply a tool, one that offers artists new resources and opportunities for reaching the public; it is human creativity that makes art. Still, one can only imagine how the critics would have responded to the idea that something as playful, unpretentious and widely popular as a computer game might be considered art.

In 1925, leading literary and arts critic Gilbert Seldes took a radical approach to the aesthetics of popular culture in a treatise titled The Seven Lively Arts. Adopting what was then a controversial position, Seldes argued that America’s primary contributions to artistic expression had come through emerging forms of popular culture such as jazz, the Broadway musical, the Hollywood cinema and the comic strip. While these arts have gained cultural respectability over the past 75 years, each was disreputable when Seldes staked out his position.

Readers then were skeptical of Seldes’ claims about cinema in particular for many of the same reasons that contemporary critics dismiss games—they were suspicious of cinema’s commercial motivations and technological origins, concerned about Hollywood’s appeals to violence and eroticism, and insistent that cinema had not yet produced works of lasting value. Seldes, on the other hand, argued that cinema’s popularity demanded that we reassess its aesthetic qualities.

Cinema and other popular arts were to be celebrated, Seldes said, because they were so deeply imbedded in everyday life, because they were democratic arts embraced by average citizens. Through streamlined styling and syncopated rhythms, they captured the vitality of contemporary urban experience. They took the very machinery of the industrial age, which many felt dehumanizing, and found within it the resources for expressing individual visions, for reasserting basic human needs, desires and fantasies. And these new forms were still open to experimentation and discovery. They were, in Seldes’ words, “lively arts.”

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