Help
wanted
The editor at OrlandoSentinel.com, author of this week's reading "Go to the Web, Young Journalist!" says he wants to hire ...
| * People with basic journalism sklls, specifically news judgment. |
| * "Detail-oriented collaborators capable of editing and copyediting, not technical producers." |
| * "People who understand the unique attributes of the Web as it pertains to journalism." |
* People who have built a Web page and know basic HTML. |
| * People who use online media, including newer applications such as RSS and podcasting. "An affinity for our medium is essential." |
| * Multimedia thinkers with cross-platform backgrounds. |
| * Bloggers. "An understanding of how the blogosphere intersects with news is increasingly important as we tackle the two-way nature of the Internet." |
In an earlier study conducted by an organization of journalism educators, online employers
also said they wanted people with strong journalistic skills and values. Beyond that,
they said they need more people who can:
| *
Update / maintain time-sensitive material: 75 % |
| *
Edit or rewrite text for the Web: 71 % |
| *
Find related external links: 53 % |
*
Create multimedia projects: 51 %
|
| *
Manage user interactivity: 47 % |
| *
Write original copy: 45 % |
| *
Do fact-checking or online research: 40 % |
As for technical skills, online employers want people who are trainable -- who are not afraid of technology and understand its capabilities. In general, employers are more concerned about attitude than aptitude.
The most-sought technical skill is the ability to search the Web, which a whopping 89 % of employers said (in 2000) they wanted. Proficiency with specific software applications is way less important; a majority of employers said they prefer to train new hires on the necessary tool themselves.
The ability to work well in teams also is key. |
Online Journalism : A Quick Overview
(from
Pew Research Center and State of the News Media 2006 reports)
Here are a few highlights about how Americans use online news:
Roughly
100 million Americans get their news online at least sometimes, and a third of them go online for news regularly.
|
| Most of that news comes from giant media companies, such as MSNBC and CNN. But they have been overtaken in popularity over the past year by Yahoo! News, and AOL News is not far behind. |
There is some evidence that the Internet is drawing news consumers away from traditional media, but so far, only a little. In general, people who have a news habit get their information from multiple sources, new and traditional.
However, as your generation and the even younger "digital natives" enter adulthood, the "cannibalization" of traditional media may accelerate since young people are more likely to regularly get their news online. |
Most people, most of the time, are not looking for in-depth information online.
Convenience and timeliness, as well as a diversity of sources, are the key driving factors for online news usage. On most stories most of the time, people do not seem to want to delve deeply into online subject matter (even though the medium makes it possible to provide and to access that depth). |
News consumption used to occur almost exclusively when people were either at home or commuting to work. The Web has made it possible -- and socially acceptable -- for people to get updated news throughout the day, particularly at work. Peak online news hour: around lunchtime.
For online journalists, such usage patterns create a need for "dayparting," or modifying the nature of Web content by time of day.
|
Users
seem to be increasingly savvy about distinguishing among different
kinds of sites. They recognize the Internet is not one uniform
medium but is made up of millions of individual components.
While
a large majority think information on the sites of established
news organizations
and government agencies is reliable, only a small minority say the
same about pages posted by individuals. Brand quality transfers to the Web. Major news sites are popular
at least in part because they combine the reliability of old media
with the convenience and control of new media. |
|
Participatory Media
Blogs are just one form of participatory media, which also includes wikis, "citizen journalism" sites and more. The authors of We Media offer this definition (p. 9):
Participatory journalism: The act of a citizen, or a group of citizens, playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.
The intent of this participation is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires. |
These forms have shattered the traditional boundary between "consumers" and "producers" of news. We are evolving toward a world of what one observer calls "pro-sumers." As last year's State of the News Media report put it, "The audience is also a kind of newsroom, where ideas are absorbed, remixed and republished."
Here are some of the points made in the introductory sections of We Media. Some are controversial, or at least disputable. All have significant implications for journalists. What do you think ...?
Your readers know more than you do on any given topic.
Journalism has long been a lecture. It is evolving into something that incorporates a conversation and seminar (Gillmor, p. vi). |
Journalists' long-standing role as gatekeeper of the news is threatened -- by the audience we serve. That audience is becoming an active participant in the creation and dissemination of news and information.
|
There is little or no editorial oversight of blogs or other forms of participatory journalism. instead, there are many, simultaneous, distributed conversations that "either blossom or quickly atrophy in the Web's social network" (p. 9). The emphasis is on publishing information rather than filtering it; the collective audience acts as after-the-fact editors.
(Put another way, the order of things in traditional media is "filter, then publish." The order among online communities is "publisher, then filter.") |
| Every citizen can be a reporter -- someone who has the news and is trying to inform others (quoting Oh Yeon-ho of Ohmynews.com, p. 12). |
| Traditional media are hierarchical, commercially driven organizations; they value integrity and a particular editorial workflow largely as a path to profitability. Participatory journalism, in contrast, is "created by networked communities that value conversation, collaboration and egalitarianism over profitability" (p. 12) |
A new media ecosystem is taking shape, in which traditional and participatory journalists play symbiotic roles.
"What is emerging is a new media ecosystem, where online communities discuss and extend the stories created by mainstream media. These communities also produce participatory journalism, grassroots reporting, annotative reporting, commentary and fact-checking -- which the mainstream media feed upon, developing them as a pool of tips, sources and story ideas" (p. 13).
Gillmor makes a similar point in his Nieman Reports essay. He sees this shift toward a far more engaged news audience as beneficial to democracy:
"When you give power to what has been a passive audience, and they start using it, you start people on the road toward being even better citizens. ...
"Democracy is not a passive activity, not if you want an outcome that includes justice and honest government and liberty itself. Democracy -- of the people, by the people, and for the people -- takes work. Instead of lecturing to our audiences, let's ask for their help and offer ours. We can do great things together, and we should" (pp. 12, 13).
|
|
Jay Rosen,
a professor at NYU and a long-time media observer / critic (and a blogger
himself),
says blogs have greatly enlarged the franchise of journalism -- meaning
more people can "do journalism" -- and effectively ended professional
journalism's exclusive claim over both news and commentary. What do
you think of these provocative ideas?
| "Freedom
of the press belongs to those who own one, and blogging means practically
anyone can own one. ... A blog is a little First Amendment machine." |
| The public service franchise in journalism has shifted social location and is being enlarged. Professional journalism is no longer sovereign over territory it once easily controlled. Its influence is no longer unique. |
We
need intelligent filters to find what's good and make sure nothing
essential is missed. Journalists figure, "That's us!"
But
journalists claim that role based on professional knowledge (which,
by definition, amateurs don't and can't possess). Bloggers suggest
interaction is more important in building trust and authority. |
|
"Mediamorphosis"
Historically,
new media do not mean the demise of older ones. Instead, the older
ones evolve, adapt and focus more tightly on their own core strengths.
Among the key ideas of mediamorphosis:
* Co-evolution and co-existence
All media forms exist and evolve together in an expanding, complex, adaptive
system.
Old forms influence new ones. |
* Metamorphosis
New media forms emerge gradually from older ones.
|
* Propagation
Emerging forms retain and spread dominant traits from earlier forms.
|
* Survival
Older forms adapt and evolve to survive. |
* Opportunity and Need
Success requires more than cool technology. There must be a market opportunity,
plus motivating social, political, economic or other reasons. |
* Delayed Adoption
New technologies always take longer than expected to attain commercial success |
(Roger Fidler,
from his book of the same name) |
Hallmarks
of Online Journalism
Still, there
are a number of identifiable differences between new and old media
forms. You listed a number of good ones on Tuesday, including some
of the ones your book's author suggests, highlighting
their significance for
journalists:
*
Audience Control
People have more power to choose the information they want. |
*
Nonlinearity
Stories do not have to have a predetermined linear order.
|
*
Storage and Retrieval
A vast amount of information can be stored and made readily retrievable.
|
*
Unlimited Space
The Internet overcomes spatial and temporal limitations of earlier
media. |
*
Immediacy
Information can be published almost instantaneously. |
*
Multimedia Capability
Stories can include text, sound, video and other content.
|
*
Interactivity
The medium expands and facilitates audience participation. |
(Jim
Foust, Online Journalism) |