| Four questions can help us assess a medium and its impact, according to McLuhan: |
| 1. What does the medium enhance or amplify in the culture? |
| 2. What does it make obsolete or push out of a position of prominence? |
| 3. What does it retrieve from the past? |
| 4. What
does the medium “reverse into” when it reaches the limits of its potential? |
(From Levinson, "Millennial McLuhan") |