Arlecia Simmons
“The Convergence of `The Electric Church:
How Bishop T.D. Jakes and Pastor Joel Osteen
Use the Internet for Business and Ministry”

Abstract

This paper presents case studies of the Web sites co-produced by two megachurch pastors and their congregations: Bishop T.D. Jakes and The Potter's House of Dallas, and Pastor Joel Osteen of Lakewood Church in Houston.

The exploratory study attempts to gauge the synergistic relationship of the pastors, their brick-and-mortar churches, and the Internet. The televangelists, who are exemplars of successful megapreachers, have not only expanded their ministries through television but also have converged "the electric church" with their online presence. The study focuses on how the Internet is used to communicate the gospel and to promote the personal ministries and business exploits of both Jakes and Osteen.

Communication and Change Symposium
December 2005