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Gender, Race and Ethnicity in Media
Advertising

• SEE ALSO:
  • Advertising Resources
  • Advertising Texts
• 'A Content Analysis of Gender Differences in Children's Advertising' (review)
• A Content Analysis: Reflections of Girls in the Media (Nancy Signorelli)
• A Content Analysis: African Americans Presence in Prime Time Advertisements on BET and MTV Networks - Linzee D. Locke (PDF file)
• A Gentleman and a Consumer - Diane Barthel
• A Sociological Analysis of Children's Television Advertilsing - Erik Johnson & Joshua Gannon
• Adolescence, Advertising, and the Ideology of Menstruation.- Debra Merskin
• Ads Pose Dilemma for Black Women - Marilyn Kern-Foxworth
• Advertising's effects on men's gender role attitudes - Jennifer Garst & Galen V. Bodenhausen
• Advertising in Black and White: How and Why Perceptions of Difference Shape Magazine Advertising - by Cheraine Stanford
• African American Children Hard-Hit By Alcopop Ads - NAAAPI
• African-American Image in Advertising, The - Moss H. Kendrix
• African-American Youth and Alcohol Advertising - Center on Alcohol Marketing and Youth
• Alcohol Ads Aim at Ethnicity - Factsheet by Institute for Public Strategies
(PDF file)
• Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokes-characters in Advertising - Kate Peirce & Michael McBride
• Building GLBT awareness and inclusion in mainstream/business-to-business advertising - Commercial Closet Association Best Practices.
• Calvin Klein Kiddie Underwear Ads May Not Be Child Porn, But They Aren't Morally Innocent And Harmless Either By Robert Peters President of Morality in Media
• Children's Advertising and Gender Roles - National Institute on Media and the Family
• Children's Understanding of TV Advertising: Effects of Age, Gender and Parental Influence - Bijmolt, Claassen & Brus
• Come Up to the Kool Taste": African American Upward Mobility and the Semiotics of Smoking Menthols - Sarah S. Lochlann Jain
• Commercial Closet - The World's Largest Collection of Gay Advertising
• Crossing the color line; African American advertising agencies fight to prevent mainstream firms from taking their most prized possession--the urban market. - Cassandra Hayes
• Doing Gender in Congressional Campaign Advertisments - Virginia Sapiro & Katherine Cramer Walsh
• Don't Hate Me Because I'm Beautiful - Gerald Grow
• Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis, The (review)
• Ethnic Images in Film Posters and Songsheet Covers - Charles Hardy
• Female Gender Images in Adolescent Magazine Advertising - June Napoli, Marie Murgolo-Poore & Ian Boudville (PDF file)
• Gender Ads Project, the (Scott A. Lukas)
• Gender Advertisements Revisited: A Visual Sociology Classic - Greg Smith
• Gender and Political Advertising across Cultures - Tom Carlson
• Gender in Advertising - Sandra Joireman & P.J. Colbert
• Gender advertisements in magazines aimed at African Americans: a comparison to their occurrence in magazines aimed at Caucasians.- Tara L. McLaughlin, Nicole Goulet
• Gender stereotypes in Portuguese television advertisements - Felix Neto & Isabel Pinto
• Gender Targeting in Print Ads - Danielle Miller
• Gendered Editing and Camerawork Techniques in Advertisements for Children's Toys on British Television - Merris Griffiths and Daniel Chandler
• Gender for Sale: Advertising Design as Technologies of Gender - Liina Puustinen (PDF file)
• Gender Representation in Tobacco and Alcohol Advertising
• Gender Protrayals - bibliography - Jef I. Richards
• Gender Protrayal Guidelines - Advertising Standards Canada
• Gender role stereotyping in advertisements on two British radio stations.- Adrian Furnham
• Hispanic Advertising Awards 2003 - AdAge.com
• Hispanic Advertising Trends - 2004 - Luis Garcia
• Hispanic Media & Marketing Factoids - Association of Hispanic Advertising Agencies
  see also: Top Advertisers in the Hispanic Market
  see also: Association of Hispanic Advertising Agencies
• How to read gender advertisments - Scott A. Lukas
• If My Commercial Makes Fun of My Political Opponent, Do My Race and My Gender Make a Difference? - Swain, Copeland & Johnson-Cartee
• 'I'm Your Venus'/'You're a Rake': Gender and the Grand Narrative in Japanese Television Advertising - Todd Joseph Miles Holden
• Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis - Kristof De Wulf, Gaby Odekerken-Schröder & Natascha Hofstee
• Liquor Advertising In Black Communities - Beryl Chong
• Madison Avenue versus The Feminine Mystique: How the Advertising Industry Responded to the Onset of the Modern Women's Movement - Steve Craig PDF file
• The Marketing of Menthal Cigarettes in the United States: Populations, Messages, and Channels - Charyn D. Sutton and Robert G. Robinson
• Marketing masculinity: gender identity and popular magazines - Anthony J. Vigorit & Timothy J. Curry
• Masculinity in Television Commercials - David Schwindt
• Merge - Culture, comment, awareness and action. Feminist critiques of advertising and other media.
• Notes on 'The Gaze' - Daniel Chandler
• Off-Target: Ghettoizing Black Advertising - BrandWeek, 1999
• The Portrayal of Men's Family Roles in Television Commercials - Gayle Kaufman
• Putting it All Together: Advertising and African American Women - National Women's Health Information Center
• RaceProject.org - racial messages in political campaigns, political consultants and candidates in contests in which at least one candidate was (or is) a racial minority and analysis of contemporary issues
• Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years - Statistical Data Included - Adrian Furnham & Twiggy Mak
• Shift in Women's Sports Advertising - Robert Goldman and students
• Some Wore Bobby Sox: The Emergence of Teenage Girls' Culture, 1920-1945 (review)
• Stereotypical Gender Roles Portrayed in Children's Television Commercials
• Student Web sites and Papers on Advertising
• Taking ADvantage You and Me, Babe: Sex and Advertising - Richard F. Taflinger
• Targetting of African Americans - Vernellia R. Randall
• Teen TV: Genre, Consumption & Identity (review)
• Tobacco Company Marketing to African Americans (PDF file)
• Uses of sex appeals in prime-time television commercials - Carolyn A. Lin
• When Being No. 1 is Not Enough: The Impact of Advertising Practices on Minority-Owned & Minority-Formatted Broadcast Stations - FCC
• "Woman and Man in Advertising: Narrative Illustration of an 'Equality which Cannot Be Found'." - Jean-Louis Tilleui