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In Re Renewals of BROADCAST LICENSES FOR ARKANSAS, LOUISIANA AND MISSISSIPPI, 1973; Part 2 of 2

 

FEDERAL COMMUNICATIONS COMMISSION

 

42 F.C.C.2d 3

 

MAY 31, 1973

 


JUDGES:

 

THE COMMISSION BY COMMISSIONERS BURCH (CHAIRMAN), ROBERT E. LEE, H. REX. LEE, REID, WILEY, AND HOOKS, WITH COMMISSIONER JOHNSON DISSENTING AND ISSUING A STATEMENT, APPROVED STAFF ACTION REVIEWING BROADCAST LICENSES FOR ARKANSAS, LOUISIANA AND MISSISSIPPI FOR 1973.


DISSENTBY: JOHNSON

 

DISSENT:

DISSENTING OPINION OF COMMISSIONER NICHOLAS JOHNSON


APPENDIX:

APPENDIX A

SYSTEMS METHODOLOGY *

 

* High-speed computations for this project were carried out at the Georgetown University Academic Computation Center.

I.  INTRODUCTION

In this section, we hope to give the reader some insight into the computer programming methods implemented to produce the results of this project.  It should be noted that because this was a pilot project and the goals that were to be accomplished were not clearly ascertained at the inception of the analysis stage, the computer programming algorithm hereinafter set forth is not the most efficient; however, it has proven to be viable.

Basically, the analysis was conducted in two parts.  The first part concerned the analysis of the data relating to female and minority employment practices of the broadcast licensees.  The information processed pursuant thereto was acquired from the FCC From 395, which is an annually employment report filed by all broadcasting stations.  The second stage of the analysis concerned the licensee's programming profile and included an analysis of the station's news, public affairs, local programming, commercialization, public service announcements and financial data.  The source of this data was the FCC Form 303 which is filed by the broadcaster every three years in application for renewal of his license.

The computer language used in this analysis was Fortran IV compiled on an IBM 360 model 40.  Other languages might have been used; however, Fortran or a similar type of language was necessary to perform the numerous computations on the raw data from the FCC forms.  The language may become inefficient when many sorts and cross-tabulations have to be performed but a balance had to be found between the flexibility of the type of output and the efficiency of the computer program itself.  The Fortran IV language, in contrast to cross-tabulation and sorting languages, is adaptable to any form of input and output data.

The programs themselves are simply too lengthy to be included in this report, but a copy may be obtained by writing to Larry Harbin, in care of Commissioner Nicholas Johnson, Federal Communications Commission, Washington.  D.C. 20554 (mail will be forwarded).

II.  EMPLOYMENT ANALYSIS

The input data for the employment programs was comprised of the computer card for each licensee and 50 additional cards containing information pertaining to the top 50 market areas, such as the name of the city in which the licensee is located and the percentage of minorities in the SMSA.  The format of the employment data cards is shown at the end of this appendix.

The first step performed by the computer program was the reading of 50 data cards containing information on the market numbers, the percentage of minorities in that particular SMSA, and the name of the city designated by that market number.  Then, as each data card pertaining to the employment profile of the individual licensee was read, a first array was formed that contained the elements of the output data.  Those elements were the station identifiers [call letters, market number, etc.], percentage of minorities in the market area, the number of job positions in the top five job categories, the number of minorities in the top five job categories, the percentage of minorities in the top five job categories, the total number of employees, the total number of minorities employed, and a ranking factor.  A second array was formed with the same station identifiers along with the number of top five positions, number of females employed in those positions, and the percentage of females in those positions.

Once all the data cards were read into the computer and all the manipulations and computations were performed to create the arrays, a simple sort routine operated on the arrays to order the first array [minority employment] according to the magnitude of the ranking factor, e.g. from highest to lowest.  A numerical integer was assigned to each station from one to the number of stations analyzed [200 maximum].  A similar ordering was performed on the same array according to the magnitude of the percentage of minorities employed.

With regard to the second array [female employment], a single ordering was performed according to the percentage of females employed in the top five job categories.

The results of this employment program produced three different rankings containing the information as previously described.  Those three ranks include two ranks re minority employment, one by ranking factor and the other by percentage of minorities employed; and one ranking re female employment by percentage of females employed in the top five job positions.

Input Format For Employment Data -- Source: FCC Form 395

 

 Label

Card columns

Data type

Call Letters

1-4

Alpha

Market Number

5-6

Integer

Network Affiliation

7-9

Alpha

Total Official & Managers

10-12

Integer

Total Professionals

13-15

Integer

Total Technicians

16-18

Integer

Total Sales

19-21

Integer

Total Craftmen

22-24

Integer

Total Employees

25-27

Integer

Female Official & Managers

28-29

Integer

Female Professionals

30-31

Integer

Female Technicians

32-33

Integer

Female Sales

34-35

Integer

Female Craftmen

36-37

Integer

Female Total

38-39

Integer

Black Males Official & Managers

40-41

Integer

Black Males Professionals

42-43

Integer

Black Males Technicians

44-45

Integer

Black Males Sales

46-47

Integer

Black Males Craftmen

48-49

Integer

Black Males Total

50-51

Integer

Other Male Minorities:

 

Top 2

53-53

Integer

Top 5

54-55

Integer

Total

56-57

Integer

Black Females Official & Managers

58-59

Integer

Black Females Professionals

60-61

Integer

Black Females Technicians

62-63

Integer

Black Females Sales

64-65

Integer

Black Females Craftmen

66-67

Integer

Black Females Total

68-69

Integer

Other Female Minorities:

 

Top 2

70-71

Integer

Top 5

72-73

Integer

Total

74-75

Integer

III.  PROGRAMMING ANALYSIS

The analysis of the programming of the licensees is somewhat more complicated than that of the employment analysis.  The input data comprised three sets of data cards.  The first set of input cards included one data card for each station, containing information relating to public service announcements, news, public affairs, etc.  The format and exact contents of such data cards are described at the end of this text.  The second set of cards is the same as that for the employment program containing information relevant to each of the top fifty market areas.  The third set of cards contained confidential financial information for each licensee, coded so as to reveal relative information about a licensee's performance, but not specific figures.

Similar to the employment program, the first step performed was the reading of the fifty data cards; containing information about the market areas; into a market array.  The second operation was the reading of the financial information for the licensees into what will be called a financial array.

As each programming data card was read, means were provided for retrieving market area information from the market array and financial information from the financial array.  Computations were performed to convert figures of hours and minutes into a decimal representation of hours in order to facilitate other computer functions.  A maximum of 200 broadcast stations may be analyzed with this program.

The first output from this program is a ranking of the licensees accordingly to a local programming indicia computed by the sum of the prime time local programming and total local programming divided by two.

The second ranking is simply an ordering of the licensees according to the sum of the quantities of news, public affairs, and "other" programming, as depicted on the FCC Form 303.

The third ranking is an ordering of the licensees according to the number of public service announcements, and the fourth ranking is an ordering according to the number of hours in the composite week having more than 12 minutes of commercials.  The latter ranking is ordered from lowest to the highest.

The financial ranking is an ordering of the licensee according to the magnitude of the ratio of programming expenses over broadcast revenues.

The composite ranking is a conglomeration of four different ranking criteria.  They include (1) local programming, (2) news, public affairs and "other," (3) commercialization, and (4) financial evaluations.  In order that each element have an equal weight or have equal effect on the composite ranking, the licensees were assigned a number between zero and 100 for each of the four evaluation criteria, and the composite ranking is then based on an average of those four numbers.

With regard to local programming, the number one licensee sets the scale, i.e. the indicia of 20.92 represents 100/100.  An indicia of zero is represented by zero, however, the lowest indicia 1.71 is 8.17/100, representing the worst station in the top fifty markets with regard to local programming.

A similar analysis is made with the news, public affairs, and "other." 45.83 hours represents 100 and 12.40 hours represents 27.05/100, zero being the lowest.

Re the commercialization ranking, the worst licensee sets the scale on the low end.  The licensee with the highest number of 60 minute segments having 12 or more minutes of commercials is assigned a value of zero on the scale between zero and 100.  A licensee with zero segments having 12 or more minutes of commercials is assigned a value of 100; however, the best licensee in this report is rated 96.61/100, with two segments having 12 or more minutes of commercials.

Concerning the financial factor, the licensee having the highest program expense/revenue ratio is assigned 100.  A ratio of zero is assigned zero on the scale.

Once all of these factors have been computed, a final composite figure, by which the composite rank is ordered, is defined by an average of the four factors.  Thus, the optimum performance of a licensee, according to the four pre-defined criteria, is 100.  The best licensee is rated at 63.5, which is well below its peak performance of 100, assuming that any station can perform 100 in each of the four evaluation criteria.

Input Format For Programming Data -- Source: FCC Form 303

 

 Label

Card column

Data type

Call Letters

1-4

Alpha

Market Number

5-6

Integer

Network Affiliate

7-9

Alpha

Composite Week:

 

Hours

10-12

Integer

Minutes

13-14

Integer

News:

 

Hours

15-16

Integer

Minutes

17-18

Integer

Public Affairs:

 

Hours

19-20

Integer

Minutes

21-22

Integer

"Other":

 

Hours

23-24

Integer

Minutes

25-26

Integer

Local Programming:

 

Hours

27-28

Integer

Minutes

29-30

Integer

Prime Time Local Programming:

 

Hours

31-32

Integer

Minutes

33-34

Integer

Public Service Announcements:

 

Hours

35-36

Integer

Minutes

37-38

Integer

Commercialization:

 

12-16

68-69

Integer

16+

70-71

Integer

 

Input Format For Financial Data

 

 Label

Card column

Data type

Call Letter

1-4

Alpha A4

Ratio: Program Expense/Gross Revenue

5-9

Real F5.1

 

Input Format -- Market Area Data Cards

 

 Label

Card columns

Data type

Call Letters

1-4

Alpha A4

Number

5-6

Integer 12

True Market Number

7-8

Integer 12

SMSA

9-12

Real F4.1

Location

13-32

Alpha 5A4

 

APPENDIX B

Listed below are selected citizens organizations and resource materials that might be useful to you.

CITIZENS ORGANIZATIONS

Mr. Thomas Asher

Professor John Banzhaf

Media Acces Project

George Washington University

1910 N Street, N.W.

National Law Center

Washington, D.C. 20036

720 20th Street, N.W.

Mr. Charles Baker

Washington, D.C. 20006

Institute of American Democracy, Inc.

Mr. Bill W. Wright

1330 Massachusetts

 

Avenue, N.W.

Black Efforts for Soul in Television

Washington, D.C. 20005

1015 North Carolina Avenue, S.E.

 

Washington, D.C. 20003

Mr. Robert Choate

Action for Children's Television

1346 Connecticut Avenue, N.W.

33 Hancock Avenue

Room 535

Newton Centre, Massachusetts 02159

Washington, D.C. 20036

American Council for Better Broadcasts

Mr. Allen Ferguson

17 West Main

Public Interest Economics Center

Madison, Wisconsin 53703

1714 Massachusetts Avene, N.W.

Communications Policy Committee

Washington, D.C. 20036

American Civil Liberties Union

Mr. Ted Jacobs

156 Fifth Avenue

Center for the Study of Responsive Law

New York, New York 10010

1908 Q Street, N.W.

Corporation for Public Broadcasting

Washington, D.C. 20009

888-16th Street, N.W.

Mr. Frank Lloyd

Washington, D.C. 20006

Executive Director

Institute for Policy Studies

Citizens Communications Center

1520 New Hampshie Avenue, N.W.

1812 N Street, N.W.

Washington, D.C. 20036

Washington, D.C. 20036

National Association for Better Broad-

Mr. Joseph Onek

casting

Center for Law and Social Policy

373 Northwestern Avenue

1751 N Street, N.W.

Los Angeles, California 90004

Washington, D.C. 20036

National Citizens Committee for Broad-

Mr. Richard L. Ottinger

casting

Hydeman and Mason

609 Fifth Avenue

1225 19th Street, N.W.

New York, New York 10017

Washington, D.C. 20036

Rev. Everett Parker

Mr. Tracy A. Western

Director (also Jane Goodman and

Stern Community Law Firm

Ralph Jennings)

2005 L Street, N.W.

Office of Communication

Washington, D.C. 20036

United Church of Christ

Mr. Ralph Nader

289 Park Avenue South

Public Citizen, Inc.

New York, New York 10010

1346 Connecticut Avenue

Television, Radio & Film Commission

Washington, D.C. 20036

The Methodist Church

Mr. Mark Green

476 Riverside Drive

Project on Corporate Responsibility

New York, New York 10027

1609 Connecticut Avenue, N.W.

The Newwork Project

Washington, D.C. 20009

Earl Hall

 

Columbia University

 

New York, New York 10027

THE NETWORKS

American broadcasting Cos., Inc.

National Broadcasting Co.

1330 Avenue of the Americas

30 Rockefeller Plaza

New York, New York 10019

New York, New York 10020

Columbia Broadcasting System, Inc.

Mutual Broadcasting Co.

51 West 52nd Street

135 West 50th Street

New York, New York 10019

New York, New York 10019

INDUSTRY ASSOCIATIONS

National Association of Broadcasters

Television Information Office

1661 N Street N.W.

745 Fifth Avenue

Washington, D.C. 20036

New York, New York 10022

FEDERAL GOVERNMENT

Federal Communications Commission

 

1919 M Street, N.W.

 

Washington, D.C. 20554

 

RESOURCE MATERIAL

1.  A Public Citizen's Action Manual, by Donald K. Ross., Grossman Publishers, New York, 1973.

2.  Corporate Power in America, ed. by Ralph Nader and Mark J. Green; Grossman Publishers, New York, 1973.

3.  The Monopoly Makers, ed. by Mark J. Green; Grossman Publishers, New York, 1973.

4.  Action for a Change: A Student's Guide to Public Interest Organizing, by Ralph Nader and Donald Ross; Grossman Publishers, New York, 1971.

5.  The Closed Enterprise System, by Mark J. Green with Beverly C. Moore, Jr., Bruce Wassustein; Bantam, 1973.

6.  Television and the Public, by Robert T. Bower; Holt, Rinehart and Winston, Inc., New York, 1973.

7.  Representing the Audience in Broadcast Proceedings, by Robert W. Bennett; United Church of Christ, Office of Communication, New York, 1973.

8.  Guide to Understanding Broadcast License Applications and Other FCC Forms, by Ralph M. Jennings; Office of Communication, United Church of Christ.

9.  Federal Communications Commission Procedural Manual (from F.C.C.).

10.  Policy Statement on Comparative Broadcast Hearings, 1 F.C.C. 2d 393 (1965).

11.  Policy Statement Concerning Comparative Hearings Involving Regular Renewal Applicants, 22 F.C.C. 2d 424 (1970).

12.  In Re Formulation of Policies Relating to the Broadcast Renewal Applicant, Stemming From the Comparative Hearing Process, Further Notice of Inquiry, 31 F.C.C. 2d 443 (1971).

13.  Applicability of the Fairness Doctrine, Office of Information, Federal Communications Commission.

14.  Guide to Citizen Action in Radio and Television, United Church of Christ, Office of Communication, New York.

15.  Use of Broadcast Facilities by Candidates for Public Office, F.C.C., Office of Information.

16.  In the Matter of a Personal Attack, (FCC 67-795) Office of Information, F.C.C.

17.  A Short Course in Cable, Office of Communication, United Church of Christ, New York.

18.  Cable Television, a Guide to Citizen Action, by Monroe Price and John Wickleiu; Office of Communication, United Church of Christ, 1971.

19.  How to Protect Citizens Rights in Television and Radio, Office of Communication, United Church of Christ, 1969.

20.  Guide to Citizen Action in Radio and Television, by Marsha O'Bannon Prowitt; Office of Communication, United Church of Christ, New York, 1971.

21.  Racial Justice in Broadcasting, Office of Communication, United Church of Christ.

22.  How to Talk Back to Your Television Set, Nicholas Johnson; Bantman, 1970.

APPENDIX C

ADDITIONAL TABLES OF INFORMATION

These additional Tables deal largely with the same statistics analyzed in the text of the study.  Except for Tables 1-a and 8-a, they present the information of Chapters 1 and 2 by market rather than in order of their rank, in order to enable the reader to compare the performances of the three affiliates in each of the 50 cities.

Table 1-a is the same composite ranking found in Tables 1 and 2, but with the relative performances of each station more precisely detailed by the analytical tool of relating the hours-and-minutes (etc.) performance levels to a 0 to 100 scale, as detailed in Appendix A.

Table 8-a ranks the affiliates solely on the basis of their total percentage of minority employment (without adding in the factor of the number of minorities in the SMSA).

The Tables in this Appendix are as follows (with reference to the corresponding tables in the main text in parentheses):

Table 1-a (Tables 1 and 2)

Composite Rank of all Programming Criteria (on a 0-100 scale)

Table 2-a (Tables 1 and 2)

Composite Rank of all Programming Criteria (by market)

Table 3-a (Table 3)

Hours and Rank of News, Public Affairs and Other (by market)

Table 4-a (Table 4)

Public Service Announcements (by market)

Table 5-a (Table 5)

Commercialization (by market)

Table 6-a (Table 6)

Hours and Minutes of Local Programming (by market)

Table 7-a (Table 7)

Ranking Based on Ratio of Program Expenses to Gross Revenues (by market)

Table 8-a (Table 8)

Network Affiliates Ranked by Percent Minorities Employed

Table 9-a (Tables 8 and 8-a)

Network Affiliates Ranked by Percent Minorities Employed (by market)

Table 10-a (Table 8)

Percent Minorities Employed/Percent Minorities in SMSA (by market)

Table 11-a (Table 9)

Percent Minorities Employed in High Pay Positions (by market)

Table 12-a (Table 10)

Percent Women Employed in High Pay Positions (by market)

Network Affiliates Ranked by Composite of All Programming Criteria

 Rank

 

 Call letters

Net. aff.

Mkt. No.

Location

 

1

KPIX

CBS

8

San Francisco

2

WJZ

ABC

19

Baltimore

3

KING

NBC

16

Seattle-Tacoma

4

KDKA

CBS

9

Pittsburgh

5

KYW

NBC

4

Philadelphia

6

WPLG

ABC

18

Miami

7

WMAL

ABC

10

Washington, D.C.

8

WTAE

ABC

9

Pittsburgh

9

WFMY

CBS

48

Gnsb-High Pit-Win Sal

10

KGW

NBC

26

Portland

11

WWL

CBS

31

New Orleans

12

WRC

NBC

10

Washington, D.C.

13

WABC

ABC

1

New York City

14

KNBC

NBC

2

Los Angeles

15

WIIC

NBC

9

Pittsburgh

16

WTIC

CBS

22

Hartford-New Haven

17

WNAC

ABC

6

Boston

18

KATU

ABC

26

Portland

19

WHAS

CBS

36

Louisville

20

KCRA

NBC

27

Sacramento-Stockton

21

KOIN

CBS

26

Portland

22

WBNS

CBS

28

Columbus

23

KIAR

NBC

45

Phoenix

24

KOMO

ABC

16

Seattle-Tacoma

25

WLWT

NBC

20

Cincinnati

26

WCBS

CBS

1

New York City

27

KMOX

CBS

12

St. Louis

28

WSM

NBC

30

Nashville

29

WKY

NBC

41

Oklahoma City

30

WAST

ABC

37

Albany-Schenectady-T

31

WSB

NBC

17

Atlanta

32

WBZ

NBC

6

Boston

33

KSL

CBS

50

Salt Lake City

34

WMAR

CBS

19

Baltimore

35

WZZM

ABC

41

Kalamazoo-Gr Rapids

36

WDSU

NBC

31

New Orleans

37

WRTV

NBC

14

Indianapolis

38

WBEN

CBS

25

Buffalo

39

WNRC

NBC

1

New York City

40

KNXT

CBS

2

Los Angeles

41

KPRC

NBC

15

Houston

42

WCPO

CBS

20

Cincinnati

43

WMAQ

NBC

3

Chicago

44

KOVR

ABC

27

Sacramento-Stockton

45

WITI

ABC

21

Milwaukee

46

WCAU

CBS

4

Philadelphia

47

WSYR

NBC

43

Syracuse

48

WBAL

NBC

19

Baltimore

49

WBRC

ABC

38

Birmingham

50

WPVI

ABC

4

Philadelphia

51

WPRI

CBS

34

Providence

52

WAPI

NBC

38

Birmingham

53

KUTV

NBC

50

Salt Lake City

54

KWTV

CBS

41

Oklahoma City

55

WTOP

CBS

10

Washington D.C.

56

WCKT

NBC

18

Miami

57

WSOC

NBC

35

Charlotte

58

WOAI

NBC

45

San Antonio

59

KSTP

NBC

13

Minneapolis-St. Paul

60

WAGA

CBS

17

Atlanta

61

WSIX

ABC

30

Nashville

62

WOTV

NBC

41

Kalamazoo-Gr Rapids

63

WXII

NBC

48

Gnsb-High Pt-Win Sal

64

KTRK

ABC

15

Houston

65

WLWI

ABC

14

Indianapolis

66

KSD

NBC

12

St. Louis

67

WTVJ

CBS

18

Miami

68

KTVI

ABC

12

St. Louis

69

WWJ

NBC

5

Detroit

70

KHOU

CBS

15

Houston

71

WLCY

ABC

24

Tampa-St. Petersburg

72

WFBC

NBC

40

Gnville-Sptnbg-Ashvi

73

WKBW

ABC

25

Buffalo

74

WTMJ

NBC

21

Milwaukee

75

WBBM

CBS

3

Chicago

76

KGO

ABC

8

San Francisco

77

WJW

CBS

7

Cleveland

78

KSAT

ABC

45

San Antonio

79

WVUE

ABC

31

New Orleans

80

WTVT

CBS

24

Tampa-St. Petersburg

81

WAVY

NBC

44

Norf-Newp News-Hamp

82

WBTV

CBS

35

Charlotte

83

WLWD

NBC

39

Dayton

84

WCCO

CBS

13

Minneapolis-St. Paul

85

WFAA

ABC

11

Dallas-Fort Worth

86

WLAC

CBS

30

Nashville

87

KCMO

CBS

23

Kansas City

88

WTEV

ABC

34

Providence

89

WMC

NBC

29

Memphis

90

WTEN

CBS

37

Albany-Schenectady-T

91

KOCO

ABC

41

Oklahoma City

92

WLKY

ABC

36

Louisville

93

WBAP

NBC

11

Dallas-Fort Worth

94

WJAR

NBC

34

Providence

95

WTNH

ABC

22

Hartford-New Haven

96

KFMB

CBS

49

San Diego

97

KTVK

ABC

45

Phoenix

98

WTOL

CBS

45

Toledo

99

KMGH

CBS

32

Denver

100

WDHO

ABC

45

Toledo

101

KDFW

CBS

11

Dallas-Fort Worth

102

KABC

ABC

2

Los Angeles

103

WHNB

NBC

22

Hartford-New Haven

104

WISH

CBS

14

Indianapolis

105

KXTV

CBS

27

Sacramento-Stockton

106

WAVE

NBC

36

Louisville

107

WNYS

ABC

43

Syracuse

108

WHEN

CBS

43

Syracuse

109

KCPX

ABC

50

Salt Lake City

110

WHTN

ABC

33

Charleston-Huntington

111

WLOS

ABC

40

Gnville-Sptnbg-Ashvi

112

KGTV

NBC

49

San Diego

113

KOA

NBC

32

Denver

114

KIRO

CBS

16

Seattle-Tacoma

115

WLS

ABC

3

Chicago

116

WKYC

NBC

7

Cleveland

117

WXYZ

ABC

5

Detroit

118

WRGB

NBC

37

Albany-Schenectady-T

119

WSPD

NBC

45

Toledo

120

WKRC

ABC

20

Cincinnati

121

WCHS

CBS

33

Charleston-Huntingto

122

KMSP

ABC

13

Minneapolis-St. Paul

123

WGR

NBC

25

Buffalo

124

WSAZ

NBC

33

Charleston-Huntingto

125

WEWS

ABC

7

Cleveland

126

WHIO

CBS

39

Dayton

127

WELA

NBC

24

Tampa-St. Petersburg

128

WREC

CBS

29

Memphis

129

WSPA

CBS

40

Gnville-Sptnbg-Ashvi

130

KENS

CBS

45

San Antonio

131

WLWC

NBC

28

Columbus

132

WISN

CBS

21

Milwaukee

133

WJBK

CBS

5

Detroit

134

WDAF

NBC

23

Kansas City

135

KMBC

ABC

23

Kansas City

136

WTVN

ABC

28

Columbus

137

WVEC

ABC

44

Norf-Newp News-Hamp

138

WKZO

CBS

41

Kalamazoo-Grand Rapids

139

WBMG

CBS

38

Birmingham

140

KOOL

CBS

45

Phoenix

141

WHBQ

ABC

29

Memphis

142

KBTV

ABC

32

Denver

143

WQXI

ABC

17

Atlanta

144

WCCB

ABC

35

Charlotte

 

 Rank

Local

News, PA

Commer.

Financial

Composite

 

 

and other

 

 

 

1

54.98

84.44

96.61

56.30

73.08

2

66.89

66.18

77.97

77.18

72.06

3

41.83

68.15

69.49

98.74

69.55

4

68.61

89.09

50.85

67.40

68.99

5

75.10

89.05

55.93

51.01

67.77

6

63.47

100.00

33.90

68.14

66.38

7

56.33

70.58

45.76

91.27

65.59

8

48.29

65.89

66.10

82.12

65.60

9

34.46

70.91

93.22

63.18

65.44

10

44.02

72.58

44.07

99.77

65.11

11

65.74

76.29

37.29

75.25

63.64

12

50.00

82.87

28.81

98.28

63.49

13

45.42

61.89

44.07

100.00

62.84

14

71.51

93.42

11.86

74.41

62.80

15

60.56

67.16

28.81

91.73

62.07

16

43.74

74.98

74.58

53.93

61.81

17

53.98

69.78

54.24

66.73

61.18

18

50.00

55.67

54.24

84.53

61.11

19

54.78

60.18

49.15

79.39

60.88

20

56.57

83.75

37.29

64.48

60.52

21

38.33

74.95

40.68

84.99

59.74

22

59.76

78.69

33.90

65.79

59.53

23

64.34

64.98

38.98

69.27

59.39

24

54.94

64.36

40.68

76.39

59.09

25

100.00

48.73

16.95

69.75

58.86

26

41.83

91.53

25.42

76.60

58.84

27

47.21

85.45

28.81

73.74

58.80

28

58.84

55.67

38.98

81.51

58.75

29

61.00

61.89

47.46

64.27

58.65

30

21.08

48.55

67.80

95.74

58.29

31

67.93

67.02

44.07

53.23

58.06

32

61.79

81.78

44.07

44.58

58.06

33

47.85

59.45

32.20

92.30

57.95

34

63.23

76.18

35.59

55.81

57.70

35

30.48

69.09

45.76

84.36

57.42

36

59.96

67.09

33.90

67.84

57.20

37

45.22

70.73

47.46

65.05

57.11

38

48.01

77.24

40.68

62.15

57.02

39

47.01

81.38

32.20

66.96

56.89

40

59.88

88.98

18.64

58.73

56.56

41

56.06

76.69

35.59

57.39

56.43

42

51.99

67.78

30.51

74.50

56.19

43

51.91

94.00

15.25

63.50

56.17

44

21.12

48.07

57.63

95.72

55.63

45

42.83

51.02

57.63

71.01

55.62

46

51.59

87.49

18.64

64.06

55.45

47

28.69

44.22

59.32

89.36

55.40

48

60.00

72.80

32.20

56.53

55.38

49

59.40

84.55

44.07

33.19

55.30

50

61.95

65.60

23.73

69.73

55.25

51

29.08

56.25

81.36

53.84

55.13

52

26.29

68.98

57.63

65.28

54.55

53

38.69

53.27

38.98

86.50

54.36

54

41.75

61.13

37.29

76.97

54.29

55

41.55

86.29

20.34

66.87

54.26

56

42.83

75.13

45.76

53.17

54.22

57

27.09

62.07

57.63

69.27

54.02

58

47.61

59.64

50.85

57.68

53.94

59

51.43

59.02

40.68

64.23

53.84

60

43.55

90.76

18.64

62.22

53.79

61

39.04

45.71

50.85

78.61

53.55

62

50.04

71.20

27.12

64.84

53.30

63

28.49

52.95

52.54

78.69

53.17

64

60.44

55.93

38.98

56.63

53.00

65

45.22

76.00

16.95

72.96

52.78

66

54.58

64.36

37.29

54.30

52.63

67

32.03

59.67

49.15

69.67

52.63

68

37.65

37.89

54.24

80.02

52.45

69

64.10

73.09

16.95

53.88

52.01

70

58.05

73.78

25.42

50.57

51.96

71

47.01

69.16

33.90

57.18

51.81

72

32.07

65.27

59.32

50.10

51.69

73

41.63

52.87

57.63

54.28

51.60

74

62.03

58.87

27.12

58.31

51.58

75

54.90

81.31

5.08

65.01

51.58

76

35.06

63.27

30.51

75.55

51.10

77

43.59

69.16

28.81

62.88

51.06

78

37.05

41.49

52.54

72.90

51.00

79

31.47

50.84

45.76

74.48

50.64

80

40.76

73.09

20.34

68.32

50.63

81

27.29

67.09

47.46

60.33

50.54

82

50.76

67.27

32.20

51.81

50.51

83

55.78

69.45

13.56

60.56

49.84

84

62.55

62.36

10.17

64.08

49.79

85

50.20

50.25

37.29

60.31

49.51

86

52.39

54.55

22.03

68.95

49.48

87

48.01

63.85

28.81

57.05

49.43

88

25.10

51.27

45.76

75.19

49.33

89

53.71

61.71

22.03

57.87

48.83

90

31.08

53.38

37.29

72.88

48.66

91

46.18

46.44

33.90

67.93

48.61

92

20.92

32.15

62.71

78.40

48.54

93

24.70

67.71

47.46

53.76

48.41

94

29.48

68.25

37.29

57.91

48.23

95

39.48

61.56

40.68

50.88

48.15

96

49.00

77.60

15.25

50.55

48.10

97

37.29

47.16

44.07

63.50

48.00

98

37.49

63.27

38.98

51.36

47.78

99

51.00

62.65

20.34

56.99

47.74

100

18.69

27.05

69.49

75.59

47.70

101

56.97

72.69

18.64

41.83

47.54

102

26.69

50.11

32.20

80.71

47.43

103

28.92

76.40

38.98

45.03

47.33

104

42.59

64.55

35.59

45.44

47.04

105

33.07

71.31

18.64

64.86

46.97

106

34.46

60.11

32.20

60.29

46.77

107

8.17

29.67

67.80

80.67

46.58

108

26.06

59.49

32.20

67.86

46.40

109

16.57

39.89

57.63

71.18

46.32

110

17.93

52.80

57.63

56.53

46.22

111

15.62

39.71

61.02

66.73

45.77

112

30.88

54.18

32.20

65.74

45.75

113

48.01

61.85

25.42

46.35

45.41

114

44.82

60.62

25.42

50.76

45.40

115

48.13

65.85

1.69

64.53

45.05

116

30.28

60.00

18.64

70.28

44.80

117

37.05

49.80

15.25

76.74

44.73

118

33.27

47.67

47.46

50.19

44.65

119

26.69

50.80

45.76

54.53

44.45

120

42.35

39.64

49.15

45.97

44.28

121

38.17

41.05

54.24

43.12

44.14

122

31.16

34.73

59.32

50.67

43.97

123

16.73

51.45

45.76

61.52

43.87

124

27.49

66.51

37.29

43.89

43.79

125

36.22

40.36

30.51

67.80

43.72

126

50.92

46.76

15.25

59.84

43.19

127

27.29

67.49

15.25

62.45

43.12

128

24.90

52.29

40.68

53.82

42.92

129

32.39

66.55

20.34

51.39

42.67

130

31.59

58.11

33.90

45.82

42.36

131

33.27

64.36

18.64

53.00

42.32

132

34.22

55.38

18.64

60.68

42.23

133

35.46

55.31

22.03

54.91

41.93

134

54.86

62.87

0.0

47.40

41.28

135

32.47

40.91

32.20

57.93

40.88

136

25.70

42.36

38.98

55.14

40.55

137

18.96

40.00

45.76

57.28

40.50

138

31.27

55.27

32.20

40.83

39.89

139

26.37

49.38

44.07

37.89

39.43

140

34.22

62.00

6.78

52.90

38.97

141

18.92

38.55

44.07

53.90

38.86

142

36.77

43.02

1.69

70.42

37.98

143

25.22

44.76

23.73

56.86

37.64

144

21.91

42.55

33.90

45.00

35.84


Network Affiliates Ranked by Composite of All Programming Criteria

 Rank

Call letters

Net. aff.

Mkt. No.

Location

39

WNBC

NBC

1

New York City

13

WABC

ABC

1

New York City

26

WCBS

CBS

1

New York City

14

WNBC

NBC

2

Los Angeles

102

KABC

ABC

2

Los Angeles

40

KNXT

CBS

2

Los Angeles

74

WBBM

CBS

3

Chicago

43

WMAO

NBC

3

Chicago

115

WLS

ABC

3

Chicago

50

WPVI

ABC

4

Philadelphia

46

WCAU

CBS

4

Philadelphia

5

KYW

NBC

4

Philadelphia

69

WWJ

NBC

5

Detroit

117

WXYZ

ABC

5

Detroit

133

WJBK

CBS

5

Detroit

17

WNAC

ABC

6

Boston

31

WBZ

NBC

6

Boston

125

WEWS

ABC

7

Cleveland

77

WJW

CBS

7

Cleveland

116

WKYC

NBC

7

Cleveland

76

KGO

ABC

8

San Francisco

1

KPIX

CBS

8

San Francisco

8

WTAE

ABC

9

Pittsburgh

4

KDKA

CBS

9

Pittsburgh

15

WIIC

NBC

9

Pittsburgh

7

WMAL

ABC

10

Washington D.C

55

WTOP

CBS

10

Washington D.C

12

WRC

NBC

10

Washington D.C

85

WFAA

ABC

11

Dallas-Fort Worth

101

KDFW

CBS

11

Dallas-Fort Worth

93

WBAP

NBC

11

Dallas-Fort Worth

27

KMOX

CBS

12

St. Louis

66

KSD

NBC

12

St. Louis

68

KIVI

ABC

12

St. Louis

84

WCCO

CBS

13

Minneapolis-St. Paul

122

KMSP

ABC

13

Minneapolis-St. Paul

59

KSTP

NBC

13

Minneapolis-St. Paul

65

WLWI

ABC

14

Indianapolis

104

WISH

CBS

14

Indianapolis

37

WRTV

NBC

14

Indianapolis

70

KHOU

CBS

15

Houston

 

 Rank

Local News, PA

Commer.

Financial

 

 

 

and other

 

 

39

60

17

88

58

13

63

77

49

1

26

75

4

108

27

14

3

3

138

35

102

123

115

88

17

40

21

8

121

88

74

33

18

141

65

43

41

2

132

74

115

53

61

142

68

50

14

62

112

45

46

42

9

121

73

5

2

7

23

123

69

9

31

129

112

117

89

116

132

26

133

93

99

114

106

17

37

41

24

59

31

15

16

49

138

125

92

134

98

56

77

69

43

101

77

116

113

86

121

43

76

94

70

98

30

1

31

13

1

103

8

52

60

10

15

4

4

6

30

57

15

17

53

101

8

7

28

40

41

9

55

79

10

117

50

12

49

15

101

7

85

47

114

70

85

101

26

34

121

141

93

132

50

36

115

27

59

11

101

36

66

36

68

70

108

68

86

140

24

19

84

12

74

139

72

122

109

141

13

126

59

43

91

57

71

65

64

26

129

37

104

73

65

78

135

37

64

39

36

64

70

25

30

108

127

 

 Rank

Call letter

Net. aff.

Mkt. No:

Location

64

KIRK

ABC

15

Houston

41

KPRC

ABC

15

Houston

114

KIRO

CBS

16

Seattle-Tacoma

24

KOMO

ABC

16

Seattle-Tacoma

3

KING

NBC

16

Seattle-Tacoma

31

WSB

NBC

17

Atlanta

143

WQXI

ABC

17

Atlanta

60

WAGA

CBS

17

Atlanta

66

WTVJ

CBS

18

Miami

56

WCKT

NBC

18

Miami

6

WPLG

ABC

18

Miami

48

WBAL

NBC

19

Baltimore

2

WJZ

ABC

19

Baltimore

34

WMAR

CBS

19

Baltimore

25

WLWT

NBC

20

Cincinnati

120

WKRC

ABC

20

Cincinnati

42

WCPO

CBS

20

Cincinnati

4

WIMJ

NBC

21

Milwaukee

132

WISN

CBS

21

Milwaukee

45

WITI

ABC

21

Milwaukee

16

WTIC

CBS

22

Hartford-New Haven

95

WINH

ABC

22

Hartford-New Haven

103

WHNB

NBC

22

Hartford-New Haven

135

KMBC

ABC

23

Kansas City

134

WDAF

NBC

23

Kansas City

87

KCMO

CBS

23

Kansas City

80

WIVT

CBS

24

Tampa-St. Petersburg

127

WFLA

NBC

24

Tampa-St. Petersburg

71

WLCY

ABC

24

Tampa-St. Petersburg

73

WKBW

ABC

25

Buffalo

123

WGR

NBC

25

Buffalo

38

WBEN

CBS

25

Buffalo

18

KATU

ABC

26

Portland

10

KGW

NBC

26

Portland

21

KOIN

CBS

26

Portland

44

KOVR

ABC

27

Sacramento-Stockton

105

KXTV

CBS

27

Sacramento-Stockton

20

KCRA

NBC

27

Sacramento-Stockton

136

WTVN

ABC

28

Columbus

131

WLWC

NBC

28

Columbus

22

WBNS

CBS

28

Columbus

141

WHBQ

ABC

29

Memphis

89

WMC

NBC

29

Memphis

128

WREC

CBS

29

Memphis

61

WSIX

ABC

30

Nashville

86

WLAC

CBS

30

Nashville

28

WSM

NBC

30

Nashville

11

WWL

CBS

31

New Orleans

79

WVUE

ABC

31

New Orleans

36

WDSU

NBC

31

New Orleans

99

KMGH

CBS

32

Denver

142

KBTV

ABC

32

Denver

113

KOA

NBC

32

Denver

124

WSAZ

NBC

33

Charleston-Huntington

121

WCHS

CBS

33

Charleston-Huntington

110

WHTN

ABC

33

Charleston-Huntington

88

WTEV

ABC

34

Providence

94

WJAR

NBC

34

Providence

51

WPRI

CBS

34

Providence

57

WSOC

NBC

35

Charlotte

144

WCCB

ABC

35

Charlotte

82

WBTV

CBS

35

Charlotte

19

WHAS

CBS

36

Louisville

106

WAVE

NBC

36

Louisville

92

WLKY

ABC

36

Louisville

90

WTEN

CBS

37

Albany-Schenectady-T

30

WAST

ABC

37

Albany-Schenectady-T

118

WRGB

NBC

37

Albany-Schenectady-T

52

WAPI

NBC

38

Birmingham

49

WBRC

ABC

38

Birmingham

139

WBMG

CBS

38

Birmingham

126

WHIO

CBS

39

Dayton

83

WLWD

NBC

39

Dayton

129

WSPA

CBS

40

Gnville-Sptnbg-Ashvi

72

WFBC

NBC

40

Gnville-Sptnbg-Ashvi

111

WLOS

ABC

40

Gnville-Sptnbg-Ashvi

35

WZZM

ABC

41

Kalamazoo-Gr Rapids

138

WKZO

CBS

41

Kalamazoo-Gr Rapids

62

WOTV

NBC

41

Kalamazoo-Gr Rapids

54

KWTV

CBS

41

Oklahoma City

29

WKY

NBC

41

Oklahoma City

91

KOCO

ABC

41

Oklahoma City

108

WHEN

CBS

43

Syracuse

108

WHEN

CBS

43

Syracuse

47

WSYR

NBC

43

Syracuse

107

WNYS

ABC

43

Syracuse

137

WVEC

ABC

44

Norf-Newp News-Hamp

81

WAVY

NBC

44

Norf-Newp News-Hamp

23

KTAR

NBC

45

Phoenix

97

KTVK

ABC

45

Phoenix

140

KOOL

CBS

45

Phoenix

78

KSAT

ABC

45

San Antonio

58

WOAI

NBC

45

San Antonio

130

KENS

CBS

45

San Antonio

100

WDHO

ABC

45

Toledo

119

WSPD

NBC

45

Toledo

98

WTOL

CBS

45

Toledo

63

WXII

NBC

48

Gnsb-High Pt-Win Sal

9

WFMY

CBS

48

Gnsb-High Pt-Win Sal

96

KFMB

CBS

49

San Diego

112

KGTV

NBC

49

San Diego

109

KCPX

ABC

50

Salt Lake City

33

KSL

CBS

50

Salt Lake City

53

KUTV

NBC

50

Salt Lake City

 

 Rank

Local

News, PA

Commer.

Financial

 

 

 

and other

 

 Financial

 

64

13

95

63

100

41

29

22

78

94

114

66

83

108

125

24

32

66

57

28

3

76

48

6

3

31

5

56

49

116

143

129

126

112

99

60

70

5

121

79

66

105

87

33

46

56

71

27

41

117

6

10

1

81

52

48

19

33

88

101

2

6

59

4

24

34

11

25

78

104

25

1

118

129

44

120

74

138

33

133

42

40

49

98

33

74

13

92

106

89

132

97

98

121

82

45

71

111

16

41

16

68

28

5

110

95

81

81

57

124

103

116

23

63

136

135

102

133

88

90

134

34

72

144

131

87

54

69

101

97

80

80

31

117

51

127

120

51

132

78

71

60

43

81

96

73

78

106

16

109

123

141

109

41

81

38

54

21

57

80

18

49

96

24

13

10

67

35

49

12

21

84

29

57

12

44

134

120

16

5

105

27

14

70

69

20

27

14

70

69

136

128

130

63

105

131

99

66

121

118

22

22

19

81

61

141

138

139

49

111

89

38

80

114

92

128

131

108

57

114

61

82

125

30

22

86

39

101

114

49

28

24

97

63

16

11

7

24

70

31

79

107

112

41

34

36

20

55

81

55

99

44

73

117

98

142

91

128

142

42

113

54

79

108

132

124

119

58

70

139

121

85

132

24

140

110

140

107

16

101

88

130

110

41

32

94

114

47

70

91

51

115

94

3

113

57

122

75

16

47

144

133

129

81

137

82

46

52

88

120

19

35

84

33

20

106

95

85

88

86

92

136

142

11

23

90

110

103

70

39

30

135

119

8

4

118

99

121

36

129

52

126

46

16

63

49

23

12

49

144

139

125

117

49

143

126

45

123

132

87

83

30

42

137

83

129

103

57

117

121

72

104

63

13

130

111

143

137

12

59

35

112

45

41

14

138

108

100

88

142

62

48

37

106

67

54

77

82

70

25

29

16

77

36

70

91

62

124

81

53

108

127

89

88

54

47

117

127

13

10

107

144

143

8

18

137

137

135

41

95

81

120

54

36

84

23

8

64

63

47

97

88

122

49

74

140

97

76

140

119

78

89

131

28

38

58

58

88

30

93

130

106

93

81

134

100

139

144

6

29

119

123

113

41

107

98

87

70

63

122

63

118

105

28

21

9

95

38

2

76

96

51

20

132

128

112

111

102

88

62

109

142

136

16

40

33

57

90

88

6

53

83

104

63

11

Network Affiliates Ranked by Total Hours of News, Public Affairs, and "Other" in Composite Week

 Rank

Call

Net

Mkt.

Location

 

letters

aff.

No

 

17

WNBC

NBC

1

New York City

77

WABC

ABC

1

New York City

4

WCBS

CBS

1

New York City

3

KNBC

NBC

2

Los Angeles

115

KABC

ABC

2

Los Angeles

8

KNXT

CBS

2

Los Angeles

18

WBBM

CBS

3

Chicago

2

WMAQ

NBC

3

Chicago

61

WLS

ABC

3

Chicago

62

WPVI

ABC

4

Philadelphia

9

WCAU

CBS

4

Philadelphia

7

KYW

NBC

4

Philadelphia

31

WWJ

NBC

5

Detroit

116

WXYZ

ABC

5

Detroit

99

WJBK

CBS

5

Detroit

41

WNAC

ABC

6

Boston

16

WBZ

NBC

6

Boston

134

WEWS

ABC

7

Cleveland

43

WJW

CBS

7

Cleveland

86

WKYC

NBC

7

Cleveland

70

KGO

ABC

8

San Francisco

13

KPIX

CBS

8

San Francisco

60

WTAE

ABC

9

Pittsburgh

6

KDKA

CBS

9

Pittsburgh

53

WIIC

NBC

9

Pittsburgh

40

WMAL

ABC

10

Washington, D.C

10

WTOP

CBS

10

Washington, D.C

15

WRC

NBC

10

Washington D.C

114

WFAA

ABC

11

Dallas-Fort Worth

34

KDFW

CBS

11

Dallas-Fort Worth

50

WBAP

NBC

11

Dallas-Fort Worth

11

KMOX

CBS

12

St. Louis

68

KSD

NBC

12

St. Louis

140

KTVI

ABC

12

St. Louis

74

WCCO

CBS

13

Minneapolis-St. Paul

141

KMSP

ABC

13

Minneapolis-St. Paul

91

KSTP

NBC

13

Minneapolis-St. Paul

26

WLWI

ABC

14

Indianapolis

65

WISH

CBS

14

Indianapolis

39

WRTV

NBC

14

Indianapolis

30

KHOU

CBS

15

Houston

95

KTRK

ABC

15

Houston

22

KPRC

NBC

15

Houston

83

KIRO

CBS

16

Seattle-Tacoma

66

KOMO

ABC

16

Seattle-Tacoma

48

KING

NBC

16

Seattle-Tacoma

56

WSB

NBC

17

Atlanta

126

WQXI

ABC

17

Atlanta

5

WAGA

CBS

17

Atlanta

87

WTVJ

CBS

18

Miami

27

WCKT

NBC

18

Miami

1

WPLG

ABC

18

Miami

33

WBAL

NBC

19

Baltimore

59

WJZ

ABC

19

Baltimore

25

WMAR

CBS

19

Baltimore

118

WLWT

NBC

20

Cincinnati

138

WKRC

ABC

20

Cincinnati

49

WCPO

CBS

20

Cincinnati

92

WTMJ

NBC

21

Milwaukee

98

WISN

CBS

21

Milwaukee

111

WITI

ABC

21

Milwaukee

28

WTIC

CBS

22

Hartford-New Haven

81

WTNH

ABC

22

Hartford-New Haven

23

WHNB

NBC

22

Hartford-New Haven

133

KMBC

ABC

23

Kansas City

72

WDAF

NBC

23

Kansas City

69

KCMO

CBS

23

Kansas City

32

WTVT

CBS

24

Tampa-St. Petersburg

51

WFLA

NBC

24

Tampa-St. Petersburg

44

WLCY

ABC