Nicholas Johnson, How to Talk Back to Your Television Set (New York: Bantam Books, 1970) Copyright Notice: Copyright 1970 by Bantam Books, Inc.; Copyright 1996 by Nicholas Johnson. All rights reserved. This book may not be reproduced in whole or in part in any medium known now or in the future. Provided, however, that permission is hereby granted to distribute this book under the following conditions: (1) that it is distributed in its entirety, including this copyright notice, (2) that no charge is exacted, or revenue received, directly or indirectly, by anyone in connection with the transfer, and (3) as a matter of courtesy and information, that the author be informed, simultaneously with the distribution, of any distribution to more than one person or posting for availability on the Internet, Web, or publicly available directory. Any other use requires the prior permission of the author: Nicholas Johnson, 1035393@mcimail.com, postal: Box 1876, Iowa City IA 52244-1876, U.S.A. # # # # p. 222 # Selected Bibliography of Nicholas Johnson I Articles About Broadcasting "The Dick Cavett Show," transcript of an ABC television network appearance, August 26, 1969; excerpts reprinted in Broadcasting Magazine, September 1, 1969, p. 38 (discussion of miscellaneous television programming issues, including public participation and the "Pastore Bill") "Financing Public Broadcasting," National Association of Educational Broadcasters, Convention Report (44th Annual Convention, Washington, D.C., 1968), p. 9 (the urging of a cost-effectiveness rationale for the sources and levels of funding for public broadcasting) "Is It What We Don't See That Hurts Us Most?," speech presented to a luncheon of the National Citizens Committee for Broadcasting, November 6, 1969; excerpts reprinted in The New York Times, November 30, 1969, Section 2, p. 17 (television's greatest failing is what it is not doing) "Is There a Salant in TV News?," speech presented to the International Conference of the Radio-Television News: Directors Association, Detroit, Michigan, September 26, 1969; reprinted in Congressional Record, v. 115, p. E10178 (December 1, 1969, daily edition); reprinted in RTNDA Bulletin, January 1970, p. 5 (corporate censorship) "A Little Respect: Radio Power and the Public Interest," speech to the Conference on Negro and Spanish-Speaking Market Radio and Today's Urban Crisis, New York, # p. 223 # New York, May 16, 1968; excerpts reprinted in The Center Magazine [Center for the Study of Democratic Institutions, Santa Barbara], September 1968, p. 24 (the responsibilities of radio broadcasters' programming to minorities) "Preface and Context" [for "Television Service and the FCC"], Texas Law Review, November 1968, p. 1102 (introduction to a 218-page special issue on communications policy and the FCC) "The Public Interest and Public Broadcasting: Looking at Communications as a Whole," Brookings Institution and Resources for the Future, The Radio Spectrum: Its Use and Regulation (1968); reprinted in Washington University Law Quarterly, v. 1967, p. 480; excerpts reprinted in Educational Broadcasting Review, December 1967, p. 5 (discussion of the role of public broadcasting in the total communications system, with suggestions for assessing its potential contribution) "So You Want to Go into Broadcasting," The Journal of College Radio, December 1969, p. 12 (the responsibilities and frustrations associated with a career in broadcasting) "Some Thoughts on Vice President Agnew's Iowa Media Speech," excerpts of a speech presented to a student conference at the University of Iowa, Iowa City, Iowa, November 17, 1969; reprinted in the Congressional Record, v. 115, p. E10054 (November 25, 1969, daily edition)(the implications of the government's attempt to gain more favorable television news coverage) "Television and the First Amendment," Daily Variety Thirty-Sixth Anniversary Edition, October 1969, p. 158 (corporate censorship) "Television and the Public Interest: Bringing the Industry to Account," Hearings on S. 2004 [Orderly Renewals] Before the Subcommittee on Communications of the Senate Commerce Committee, 91st Cong. 1st Sess., ser. 91-18, pt. 2, December 1, 1969, p. 398; similar views expressed in summary form in Columbia Journalism Review, Winter 1969-1970, p. 28; and in exchange with Professor Louis Jaffe, The New Republic, December 6, 1969, p. 16; reprinted in Congressional Record, v. 116, p. S16186 (December 1, 1969, daily edition) (evaluation of the "Pastore Bill" -- proposed legislation designed to inhibit competitive challenges to existing licensees as well as recommendations for reform) "Who Let the Public into the Public Interest?," Television Age, March 24, 1969, p. 72; reprinted in Hearings Before the Subcommittee on Communications of the Senate Committee on Commerce, 91st Cong. 1st Sess., March 4-5, 1969, p. 243 (discussion of the growing involvement of citizen groups in the regulatory process of the FCC) II Articles About Other Communications Policy Issues Book Review of Gellhorn, When Americans Complain and Ombudsmen and Others, Texas Law Review, December 1967, p. 305 (comments about public representation before governmental agencies) "Communications Revolution--Its Meaning to Business," NAM Reports, November 20, 1967, p. 12; reprinted in Communications News, January 1968, p. 18; reprinted in Call (General Telephone Company of Florida), Winter 1970, p. 4 (the need for businessmen to ensure full utilization of the fruits of changing communications technology) "Crises in Communications," Television Quarterly, Winter 1967, p. 21; reprinted in Action, a publication of the National Association of Business and Educational Radio, January 1967, p. 14; reprinted in TV Communications, January 1967, p. 48 (first major speech, expressing thesis of the interrelationship of all basic problems facing the FCC and the industries it regulates, along with recommendations for action) "FCC in the World of Tomorrow," Television Age, March 25, 1968, p. 66 (discussion of forthcoming communications policy issues) "Harnessing Revolution: The Role of Regulation and Competition for the Communications Industries of Tomorrow," The Antitrust Bulletin, Fall 1968, p. 881 (discussion of communications policy issues and their relation to antitrust doctrine) "Nicholas Johnson, a Man with a Mission," Electronics, October 27, 1969, p. 134 (interview transcript containing a critical evaluation of the present growing crisis in telephone service and lack of Bell System response) # p. 225 # "Towers of Babel: The Chaos in Radio Spectrum Utilization and Allocation," Law and Contemporary Problems, Spring 1970 (the present crisis and some proposals for change in frequency management by the Federal government) "Urban Man and the Communications Revolution," Nation's Cities, July 1966, p. 9; excerpts reprinted in Communications, March 1968, p. 8; excerpts reprinted in Action, November-December 1967, p. F1 (development of the thesis that most urban problems are communications problems) III Opinions About Broadcasting ABC-ITT Merger, 7 F.C.C. 2d 245, 278 (1966) (dissenting opinion); excerpts reprinted in Congressional Record, v. 113, p. 10146 (April 19, 1967); 9 F.C.C. 2d 546, 581, 10 P & F Radio Reg. 2d 289, 329 (1967) (dissenting opinion of Commissioners Bartley, Cox and Johnson) (critical analysis of the FCC's approval of one of the most significant mergers of broadcast properties in history--ultimately aborted under Department of Justice pressure) Accomack-Northampton Broadcasting Co., Inc., 8 F.C.C. 2d 357, 10 P&F Radio Reg. 2d 142 (1967) (dissenting statement) (proposal to program 33 minutes of commercials per hour is found by the FCC to serve "the public interest") Booth American Co., 14 F.C.C. 2d 136 (1968) (dissenting opinion of Commissioners Kenneth A. Cox and Nicholas Johnson) (discussion of a case of regional concentration of control of newspapers, broadcasting properties and cable television systems ignored by the Commission) Broadcast License Renewal Applications, 20 F.C.C. 2d 191, 196 (1969) (dissenting opinion) (the "30-day cut-off rule"; one of the first FCC efforts to curtail the rights of public representatives to appear in license renewal proceedings) Cigarette Advertising, 16 F.C.C. 2d 284, 293 (1969)(concurring opinion)(broadcast industry's failure to exercise responsibility to ban cigarette advertising without FCC prodding) City of Camden, 18 F.C.C. 2d 412, 16 P&F Radio Reg. 2d 665 (1968) (majority opinion) (majority opinion denying the proposed sale of a radio # p. 226 # station, outlining the Commission's requirements for licensees to consult with the community in planning programming) Columbia Broadcasting System (WBBM-TV), 18 F.C.C. 2d 124, 142 (1969) (dissenting opinion) (analysis of the Commission's investigation into a televised "pot party" and its possible inhibiting effect upon investigative reporting) Esther Blodgett, 14 F.C.C. 2d 342 (1968) (dissenting opinion) (description of an elderly woman's ultimate victory over the FCC in a lengthy history of refusal to comply with agency rules) Farragut Television Corporation, 8 F.C.C. 2d 279, 285, 10 P&F Radio Reg. 2d 50, 58 (1967) (dissenting statement) (comments on the almost wholly unpredictable results of "comparative hearings" for selecting from among competing applicants for licenses) Forum Communications, Inc., 17 F.C.C. 2d 959, 961, 963, 16 P&F Radio Reg. 2d 849, 852, 855 (1969) (dissenting opinion and addendum) (procedural morass of charges, a license renewal, and acceptance of competing application against New York City TV station WPIX) Herman C. Hall, 11 F.C.C. 2d 344 (1968) (dissenting opinion of Commissioners Kenneth A. Cox and Nicholas Johnson)(a proposal to program no news or public affairs whatsoever is found by the FCC to serve "the public interest") John Poole Broadcasting Co., Inc., 16 F.C.C. 2d 458, 460, 15 P&F Radio Reg. 2d 609, 612 (1969) (dissenting opinion); Madison County Broadcasting Co., Inc., 16 F.C.C. 2d 471, 473, 15 P&F Radio Reg. 2d 618, 620 (1969) (dissenting opinion); Martin Theatres of Georgia, Inc., 16 F.C.C. 2d 478, 480, 15 P&F Radio Reg. 2d 626, 628 (1969) (dissenting opinion) (on the same day the Commission issues a press release announcing an inquiry into conglomerate control of broadcast properties, it approves the acquisition of additional broadcast properties by three major conglomerates) KCMC, Inc., 19 F.C.C. 2d 109, 110, 16 P&F Radio Reg. 2d 1067, 1069 (1969) (separate statement) # p. 227 # (one of the earliest instances of a citizens group, contesting a license renewal, negotiating a settlement to improve the performing of a local--licensee--Texarkana) Lamar Life Broadcasting Co. [WLBT], 14 F.C.C. 2d 431, 442, 484, 13 P&F Radio Reg. 2d 769, 824m (1968) (dissenting opinion of Commissioners Kenneth A. Cox and Nicholas Johnson); excerpts reprinted in The United States Law Week, v. 37, July 9, 1968, p. 2033; Office of Communications of United Church of Christ v. Federal Communications Commission, 359 F.2d 994 (D.C. Cir. 1966); Office of Communications of United Church of Christ v. Federal Communications Commission, ___F.2d___(D.C. Cir. 1969), 16 P&F Radio Reg. 2d 2095 (1969), rehearing denied, 17 P&F Radio Reg. 2d 2001 (1969); Lamar Life Broadcasting Co., 20 F.C.C. 2d 635 (1969) (the FCC majority finds an allegedly racist station in Jackson, Mississippi, to be serving "the public interest"-- and is roundly reversed by the U.S. Court of Appeals for the District of Columbia) Lehigh Cooperative Farmers, Inc., 10 F.C.C. 2d 315, 317, 11 P&F Radio Reg. 2d 1560, 1562 (1967) (dissenting statement) (reflection about an FCC determination that a "livestock inspection service" is entitled to more preferable spectrum space than a "livestock breeding service" in the FCC's attempt "rationally" to allocate radio spectrum) National Broadcasting Co., 14 F.C.C. 2d 713, 718, 741, 14 P&F Radio Reg. 2d 113, 119, 152 (1968) (dissenting opinion) (use of media content for personal economic gain; an analysis of corporate and individuals' conflicts of interest) National Broadcasting Co., 20 F.C.C. 2d 58, 61 (1969) (dissenting opinion) (the FCC's refusal to accord "standing" to a citizen protesting a license renewal) Policy Statement on Comparative Hearings Involving Regular Renewal Applicants, ____F.C.C. 2d____(1970) (dissenting opinion) (the FCC's response to the political pressure urging the "Pastore Bill": a "policy statement" restricting the public's right to file competing applications at license renewal time) # p. 228 # Renewal of Standard Broadcast Station Licenses, 7 F.C.C. 2d 122, 130, 9 P&F Radio Reg. 2d 687, 695 (1967) (dissenting opinion); reprinted in Hearings on Regulatory Agencies Under the Jurisdiction of the Committee before the House Committee on Interstate and Foreign Commerce, 90th Cong. 1st Sess., March 14, 1967, p. 525; excerpts reprinted in Columbia Journalism Review, Spring 1967, p. 43 (critical analysis of the Commission's renewal process; the authority of the Commission to evaluate programming, and broadcasters' responsibilities) Renewal of Standard Broadcast and Television Licenses [Broadcasting in America and the FCC's License Renewal Process: An Oklahoma Case Study], 14 F.C.C. 2d 1 (1968) (dissenting statement of Commissioners Kenneth A. Cox and Nicholas Johnson) (evaluation of a sampling of the broadcast stations due for renewal in Oklahoma) Renewal of Standard Broadcast and Television Licenses, 18 F.C.C. 2d 268, 269 (1969) (separate statement of Commissioners Kenneth A. Cox and Nicholas Johnson) (a comparative analysis of television stations' performance in New York and New Jersey at renewal time) Renewal of Standard Broadcast and Television Licenses, 21 F.C.C. 2d 36 (1970) (separate statement of Commissioners Kenneth A. Cox and Nicholas Johnson) (a further attempt to develop an objective evaluation and ranking of television stations in Washington, D.C., Maryland, Virginia, and West Virginia at renewal time; including an analysis of ownership patterns) Sierra-Pacific Radio Corporation (KOSO), 7 F.C.C. 2d 61, 62, 9 P&F Radio Reg. 2d 497, 499 (1967) (dissenting opinion) (description of one example of the absurdity of the FCC's intricate rules; in this instance a ruling prohibiting a station from identifying itself as located on a mountain) Star Stations of Indiana, 19 F.C.C. 2d 991, 996 (1969)(dissenting statement of Commissioner Nicholas Johnson in which Commissioner Kenneth A. Cox joins); excerpts reprinted in United States Law Week, v. 38, October 7, 1969, p. 2007 (Commission finding that Indianapolis station WIFE, already on probationary short-term license status, has been serving "the public interest" and is entitled to an # p. 229 # additional short-term renewal notwithstanding its defending advertisers of thousands of dollars through fraud) United Federation of Teachers, 17 F.C.C. 2d 204, 210 (1969) (separate statement) (the FCC's rejection of complaints about an allegedly anti-Semitic poem broadcast over Pacifica station WBAI, New York) WHDH, Inc., 16 F.C.C. 2d 1, 27, 15 P&F Radio Reg. 2d 411, 438 (1969) (concurring opinion) (case in which a competing applicant is preferred over the existing licensee; the impetus for the "Pastore Bill," S. 2004) WIBF Broadcasting Co., 17 F.C.C. 2d 876, 883, 16 P&F Radio Reg. 2d 263, 271 (1969) (dissenting opinion) (Taft Broadcasting acquires its seventh television station and seventeenth broadcast property without hearing in violation of Commission rules and policies on concentration of control over mass media) Wichita-Hutchinson Company, Inc., 19 F.C.C. 2d 433, 462 (1969) (separate statement) (Commission action inquiring into the concentration aspects of a proposed merger) IV Opinions About Telephone Regulation A.T.&T., 9 F.C.C. 2d 30, 122, 70 P.U.R. 3d 129, 233, 234 (1967) (concurring opinion) (detailed analysis of the major issues in telephone regulation, in the context of an FCC overall rate investigation) A.T.&T., 11 F.C.C. 2d 957, 960 (1968) (dissenting opinion); 13 F.C.C. 2d 236, 261 (1968) (dissenting opinion) (criticism of the Commission's ability to make technological-economic decisions--in this instance the approval of a new transatlantic cable in preference to satellites) A.T.&T., ___F.C.C. 2d___ (1969) (dissenting opinion); 20 F.C.C. 2d 886, 893, 895 (1969) (dissenting opinion) (criticism of the "continuous surveillance" of the Bell System by the FCC) Carterfone, 13 F.C.C. 2d 420, 13 P&F Radio Reg. 2d 597, 77 P.U.R. 3d 417 (1968) (majority opinion); 14 F.C.C. 2d 149, 151 (1968)(dissenting opinion of Commissioners Kenneth A. Cox and Nicholas Johnson); 16 F.C.C. 2d 606, 614, 15 P&F Radio Reg. 2d 91, 97 (1968)(dis- # p. 230 # senting opinion); 18 F.C.C. 2d 871, 876, 16 P&F Radio Reg. 2d 1127, 1132 (1969) (dissenting opinion) (Commission's landmark decision opening the telephone system to competing user equipment, and other opinions criticizing delays in implementing the decision) Microwave Communications , Inc., 18 F.C.C. 2d 953, 976, 16 P&F Radio Reg. 2d 1037, 1065 (1969) (separate statement) (a precedent-setting case allowing competition in common carrier communications service) Southern Bell Telephone and Telegraph Co., 16 F.C.C. 2d 491, 497, 16 P&F Radio Reg. 2d 755, 761 (1969) (dissenting opinion) (the relationships between telephone companies and the developing cable television systems) V Testimony "Banking and Broadcasting," Hearings on H.R. 6778 [Bank Holding Company Act Amendments] Before the House Committee on Banking and Currency, 91st Cong. 1st Sess., pt. 1, p. 240 (bank ownership and influence over mass media as a special problem of concentration of control) "Economic Analysis and the Efficiency in Government--The Performance of the FCC," Hearings before the Subcommittee on Economy in Government of the Joint Economic Committee, 91st Cong. 1st Sess., September 16, 1969, p. 58 (evaluation of the FCC's impact upon the economy) "Response to Questionnaire on Citizen Involvement and Responsive Decision-Making," Subcommittee on Administrative Practice and Procedure of the Senate Judiciary Committee, September 9, 1969, p. 60 (answers to Senator Edward M. Kennedy's questions to a number of agencies about how well citizens are represented in their deliberations) "Telephone Regulation," Hearings on S. 1917 before the Communications Subcommittee of the Senate Commerce Committee, 91st Cong. 1st Sess., ser. 91-42, December 9, 1969, p. 54 (discussion of the problems surrounding divided federal state jurisdiction in the regulation of communications) # p. 231 # VI Unpublished Speeches and Other Statements "America's Greatest Single Need: Broadcasting's Commitment to Racial Understanding," speech presented to the National Association of Broadcasters Regional Fall Convention, Chicago, Illinois, November 21, 1967 (broadcasting and the nation's racial crisis--an analysis after Watts and Detroit of the failure to communicate) "Broadcasting's Local Service: A Response to Technological Challenge," speech to the Texas Association of Broadcasters Convention, Austin, Texas, September 25, 1967 (outlines the need for broadcasters to supply local service programming to justify the use of so much valuable spectrum space) "The Capacity to Govern: The Role of the FCC in the Development of National Policy for Computer Communications," paper presented to the Hopkins-Brookings Lecture Series on "Computers, Communications, and the Public Interest," March 12, 1970 (an analysis of the process and procedures of communications policy formulation) "Face the Nation," transcript of a CBS television network appearance, September 14, 1969 (a confrontation over the existence and characteristics of "corporate censorship") "Firing Line," transcript of the syndicated television series hosted by William F. Buckley, Jr., taped January 26, 1970 (a discussion about the state of American television, the "Pastore Bill," pay television, and other issues) "Freedom to Create: The Implications of Antitrust Policy for Television Programming Content," paper presented to the Trade Regulation Roundtable, Association of American Law Schools' Annual Convention, San Francisco, California, December 29, 1969 (discussion of the impact of industry structure and corporate power upon creativity in television) "No Task More Challenging: Issues in Domestic Satellite Policy," speech presented to the Sylvania Electric Products and Stanford University School of Law Conference on Peaceful Uses of Space: Satellite Technology and # p. 232 # (discussion of the issues in the establishment of a U.S. domestic satellite system) "Soul Music Is Not Enough," speech presented to the Annual Convention of the National Association of Television and Radio Announcers, Miami, Florida, August 17, 1968 (suggestions for radio programming service, especially for minority-oriented stations) VII Articles Published in Japanese "Dokusen-ka susumu amerika no mass-media" ["The Media Barons and the Public Interest"], (Y. Okusawa, trans.), TBS Chosa-Joho [Tokyo Broadcasting System Information Review], September 1968, no. 114, p. 14 "FCC fin Johnson-shi ni kiku" [Interview with FCC Commissioner Johnson], (K. Kurosaki, trans.), Kaigai Denkitsushin [Overseas Telecommunications Journal of the Telecommunications Research Institute], October 1968, p. 9 "Tsushin to kigen 2000 nen" ["Communications and the Year 2000"], (R. Shirane, trans.), printed in Cho-gijyutsu shakai eno tenkai [The Prospect for a Post-Industrial Society: Information Systems and Mankind] (Yujiro Hayashi, ed.), p. 247 (1969) "Washington Genchi Taidan: Gijyutsu-kakushin to ningenjishin" ["Washington On-the-Spot Dialogue: Technological Innovation and Man"], (with K. Kobayashi, President, Nippon Electric Company, Ltd., and R. Shirane, General Secretary, Japan Techno-Economics Society) Nikkei Business [Japanese Economic Journal], January 1970, p. 109 Selected General Bibliography Arlen, Michael, The Living Room War (1969) Baker, Robert E., and Ball, Dr. Sandra J., Violence and the Media (Staff Report of the National Commission on the Causes and Prevention of Violence, 1969) Barnouw, Erik, The Golden Web (1968) _____, A Tower in Babel (1966) Barrett, Marvin (ed.), The Alfred I. DuPont-Columbia University Survey of Broadcast Journalism 1968-1969 (1969) Berelson, Bernard, and Janowitz, Morris (eds.), Reader in Public Opinion and Communication (1966) Boorstin, Daniel, The Image (1961) Booz-Allen and Hamilton, Organization and Management Survey of the FCC (1962) Borchardt, Kurt, Structure and Performance in the US Communications Industry (1969) British Broadcasting Corporation, BBC Handbook (issued annually) Broadcasting Publications Inc., Broadcasting Yearbook (issued annually) Brookings Institution and Resources for the Future, The Radio Spectrum: Its Uses and Regulation (1968); reprinted from 1967 Washington University Law Quarterly, No. 4 and 1968 Washington University Law Quarterly, No. 1 Carnegie Commission on Educational Television, Public Television: A Program for Action (1967) Cary, William L., Politics and the Regulatory Agencies (1967) # p. 234 # Coons, John E. (ed.), Freedom and Responsibility in Broadcasting (1961) Dexter, Lewis A., and White, D. M. (eds.), People, Society, and Mass Communications (1964) Dizard, Wilson P., Television: A World View (1966) Editor and Publisher Co., Inc., Editor and Publisher International Yearbook (issued annually) Emery, Walter B., National and International Systems of Broadcasting (1969) _____, Broadcasting and Government (1961) Federal Communications Commission, Report of the Advisory Committee for the Land Mobile Services (undated) _____, Second Interim Report by the Office of Network Study: Television Network Program Procurement Part II (1965) Fisher, Paul L., and Lowenstein, Ralph L. (eds.), Race and the News Media (1967) Friendly, Fred W., Due to Circumstances Beyond Our Control (1967) Friendly, Henry J., The Federal Administrative Agencies (1962) Gabel, Richard, Development of Separations Principles in the Telephone Industry (1967) Galbraith, John Kenneth, The New Industrial State (1967) Gillmor, Donald M., and Barron, Jerome A., Mass Communications Law (1969) Goulden, Joseph, Monopoly (1968) Hohenberg, John, The News Media (1968) House Committee on Interstate and Foreign Commerce, Network Broadcasting (1958) _____, Television Network Program Procurement (1963) Independent Television Authority (Great Britain), ITV Handbook (issued annually) Institute for Policy Studies, Television Today: The End of Communication and the Death of Community (1969) Johnson, Leland L., The Future of Cable Television: Some Problems of Federal Regulation (1970) Joint Technical Advisory Committee, Spectrum Engineering -- The Key To Progress (1968) _____, Radio Spectrum Utilization (1964) _____, Radio Spectrum Conservation (1952) Jones, William K., Licensing of Major Broadcast Facilities by the Federal Communications Commission (1962) _____, Regulated Industries (1967) Kendrick, Alexander, Prime Time (1969) # p. 234 # Koenig, Allen E., and Hill, Ruane B., The Farther Vision: Educational Television Today (1967) Kohlmeier, Louis M. Jr., The Regulators (1969) Levin, Harvey J., Broadcast Regulation and the Joint Ownership of Media (1962) Levy, David, The Chameleons (1964) McGinniss, Joe, The Selling of the President 1968 (1969) McLuhan, Marshall, Understanding Media: The Extensions of Man (1964) McLuhan, Marshall, and Fiore, Quentin, The Medium is the Massage (1967) MacNeil, Robert, The People Machine (1968) Martin, James, Telecommunications and the Computer (1969) Mathison, Stuart L., and Walter, Philip M., Computers and Telecommunications: Issues in Public Policy (1970) Miller, Merle, and Rhodes, Evan, Only You, Dick Daring! (1964) Minor, Dale, The Information War (1970) Minow, Newton N. (Lawrence Laurent, ed.), Equal Time (1964) Montgomery, Robert, Open Letter From a Television Viewer (1968) National Advisory Commission on Civil Disorders (the "Kerner Commission"), Report (1968) National Commission on the Causes and Prevention of Violence, Final Report: To Establish Justice, To Insure Domestic Tranquility (1969) Nelson, Harold L., and Teeter, Dwight L. Jr., Law of Mass Communications (1969) Nippon Hoso Kyokai (Japan Broadcasting Corporation), NHK Handbook (issued annually) Office of Telecommunications Management, Executive Office of the President, A Report on Frequency Management (1966) O'Neil, Robert M., Government Regulation of Radio and Television: Cases and Materials (1966) Opotowsky, Stan, TV: The Big Picture (1962) Pierce, John R., Science, Art, and Communications (1968) _____, Waves and Messages (1967) President's Communications Policy Board, Telecommunications: A Program for Progress (1961) President's Task Force on Communications Policy, Final Report (1968) _____, Staff Papers (12 vols. 1968) Reston, James, The Artillery of the Press (1967) # p. 236 # Rivers, William L., The Opinionmakers (1967) Rucker, Bryce W., The First Freedom (1968) Schiller, Herbert I., Mass Communications and American Empire (1969) Schramm, Wilbur (ed.), Mass Communications (2d edition, 1960) Schramm, Wilbur, and Rivers, William L., Responsibility in Mass Communications (rev. ed., 1969) Schramm, Wilbur, Lyle, Jack, and Parker, Edwin B., Television in the Lives of Our Children (1961) Schwartz, Bernard, The Professor and the Commissions (1959) Shepherd, William G., and Gies, Thomas (eds.), Utility Regulation: New Directions in Theory and Policy (1966) Skornia, Harry J., Television and the News (1968) _____, Television and Society (1964) Skornia, Harry J., and Kitson, Jack William (eds.), Problems and Controversies in Television and Radio (1968) Sopkin, Charles, Seven Glorious Days, Seven Fun-Filled Nights (1968) Subcommittee on Antitrust and Monopoly of the Senate Committee on the Judiciary, Hearings on The Failing Newspaper Act (8 vols. 1967-1968) Television Digest, Television Factbook (2 vols., issue annually) Trebing, Harry M. (ed.), Performance Under Regulation (1968) Trebing, Harry M., and Howard, R. Hayden, Rate of Return Under Regulatory Constraint (1969) Twentieth Century Fund, Commission on Campaign Costs in the Electronic Era, Voter's Time ( 1969) U.S. Department of Commerce, Telecommunications Science Panel of the Commerce Technical Advisory Board, Electromagnetic Spectrum Utilization--The Silent Crisis (1966) Walker, Daniel, Rights in Conflict (1968) Williams, Mason, The Mason Williams FCC Rapport (1970) # p. 237 # Index ABC, 33, 40, 41, 43, 44, 46, 61, 73, 102. See also ITT-ABC merger ABC Films, 44 ABC-ITT merger. See ITT-ABC merger Action for Children's Television, 207 Action on Smoking and Health, 195 Adams, Don, 24 AFL-CIO, 195 Agency for International Development, 45 Agnew, Spiro, 65, 83 Alberto Culver, 21 American Broadcasting Company. See ABC American Broadcasting Council on Fairness and Accuracy in Reporting (proposed), 177 American Civil Liberties Union, 43, 64, 195, 196 American Telephone and Telegraph, 76, 163, 176 Anaconda Copper, 51 Annenberg School of Communications, University of Pennsylvania, 20 Appell, Dr. Clara T., 23 Ashmore, Harry S., 176 Ashtabula, Ohio, 194 Associated Press, 47, 53 Atlanta, Georgia, 164, 195 Automobile safety, TV coverage of, 78-79 Avco, 67 Avengers, The, 33 Baez, Joan, 73 Bagdikian, Ben, 100 Baltimore, Maryland, 55 Bandura, Albert, 13 Banzhaf, John, 64, 164, 190-191, 193, 194, 206 Barron, Jerome, 86, 174 Bartley, Robert T., 41, 43, 45 Beaumont, Texas, 63 Belafonte, Harry, 98, 102 Bell Telephone System, 123 Benton, William, 28, 176 BEST, 206 Birmingham, Alabama, 96 Black, Hugo L., 19, 39 Black Heritage, 102 Black Journal, 102 "Black lung" disease, 80 Boston, Massachusetts, 55, 68 Boston Channel 5 decision, 68 Boston Herald-Traveler, 68 Brave New World (Huxley), 128 Bricker, John, 176 Broadcast Facilities, Use of by Candidates for Public Office (FCC), 210 Broadcast industry. See Television, Communications media Broadcasting, 78 Broadcasting licenses: Basis for granting, 16-16; renewal procedure, 164-165, 191; challenging of, 191-193; citizen participation in licensing process, 191-193, 196-201, 202; transfer of # p. 238 # ownership and control, 202 203; petitions to deny, 201; competing applications, 201-202; 206, 206; expiration dates, by state, 214-215 Broadcasting Yearbook, 211 Brooklyn College, 23 Bundy, McGeorge, 16, 161, 163 Burger, Warren R., 193 Burnett, Carol, 82 Cable television. See CATV California, 54 Carnegie Corporation, 64 Carnegie study, 163 Carson, Johnny, 73 Carterfone decision, 110 CATV (Community Antenna Television): Effect on communications industries, 58, 141-142, 146; frequency allocations and, 113; beginnings, 139, 140; number of subscribers, 142; effect on UHF and VHF stations, 142, 143; effect on programming, 143, 145-146; ownership patterns, 147, 148; future of, 146-147, 149-155; communication's satellites, 147, 148-149, 150; public access to, 175, 191, 200 CATV and Station Coverage Atlas, 211 CBS, 19, 24, 34, 46, 51, 56, 73, 74, 7?, 81, 82, 102, 147 CCC, 206 "Censor, The," 85 Censorship, 73-74, 76-85, 88 Center for the Study of Democratic Institutions, 176 Cerf, Bennett, 51 Cheyenne, Wyoming, 67 Chicago, Illinois, 13, 54, 55 Chicago Tribune, 60, 195, 202 Children, influence of TV on, 22, 23-24, 25-26, 35 Chris Craft, 87 Christian Science Monitor, 32, 33 Chronicle, San Francisco, 56, 84 Cigarette advertising, 78, 188-190, 196 Citizens commissions on broadcasting (proposed): form, 176-177; activities, 178-180; powers, 182-183 Citizens Committee to Save WFMT-FM, 195, 202 Citizens Communications Center, 210 Cleveland, Ohio, 55 Coast Guard, 115 Colgate, 22 Columbia Broadcasting System. See CBS Columbia Journalism Review, 51, 177 Columbia University -- Dupont awards group, 177 Commerce Department, 115 Commission on Law Enforcement and the Administration of Justice, 77 Commission on the Freedom of the Press, 63, 144, 175 "Common carrier" concept, 130, 144 Communications Act, 1934, 6, 17, 42, 189, 194 Communications media: Civil: disorders and, 12-14, 96-99; ownership, problems of, 11 18, 40, 49-58, 59-68, 115, 167-168; public access to, 85-86, 173-175; race relations and, 92-103; employment practices, 101, 102, 180, 182, 183, 203; "common carrier" concept of, 130, 144; See also Television # p. 239 # Communications technology: Systems approach to, 107, 108-109, 110, 112, 115-117, 127; problems, 112-114, 129; trends, 121-127, 150-151 Community Antenna Television. See CATV ComSat, 152 Congressional Record, 82 Conot, Robert, 93 Constitution. First Amendment. See First Amendment Consumers Union, 193 Continental Classroom, 24 Cox, Kenneth A., 41, 43, 45, 192, 196, 197 Crime, TV coverage of, 79 "Crime Commission." See Presidential Commission on Law Enforcement and the Administration of Justice Cyclamates, 78 Dallas, Texas, 55 Defense Department, 116, 131 Democratic National Convention, 1968, 13, 74 Denver, Colorado, 25 Department of Congress, 65 DePoris, Gene, 82 Dingell, John, 63 Director of Telecommunications, Office of Emergency Planning, 115 Dodd Committee, 18, 32, 34 Dreyfus Fund, 22 Due to Circumstances Beyond Our Control (Friendly), 77, 159 Du Pont family, 51 Dutch Television Network, 86 Dylan, Bob, 85 Eastern Educational Network, 162 Educational television, 125, 130, 133, 200 Eisenhower, Dwight D., 39 Employment practices, communications media, 100, 102, 180-181, 182, 183, 203 Fairness complaints by citizens, 183 "Fairness doctrine," 51, 64, 78, 86, 146, 174, 189-190, 194, 195 Fairness Doctrine in the Handling of Controversial Issues of Public Importance, Applicability of the (FCC), 209-210 Family Circle, 55 FCC. Annual Report to Congress, 211 FCC: Responsibilities, 3, 1516, 187; regulation of media ownership, 5, 50, 53, 56-57, 61-69, 167-168, 179; ITT-ABC merger, 41, 43-49; Broadcast Bureau, 41; Fairness doctrine, 51, 64, 74, 154, 170; Congress and, 62; Justice Dept., and, 62, 64, 195; United Church of Christ and, 64; CATV and, 113, 142, 143, 144, 145-146, 147, 149, 153-154; frequency management, 115; citizen participation in proceedings of, 163-165, 182-183, 208-209; standards for public service programming, 166 FCC. Common Carrier Bureau, 114 "FCC Rapport," 67 Federal Aviation Agency, 115 Federal Communications Commission. See FCC Federal Trade Commission, 188 First Amendment, 52, 74, 75, 86, 93, 130, 172, 173, 174 # p. 240 # First Freedom, The (Rucker), 79 Ford Foundation, 51, 64, 142, 162 Fort Wayne, Indiana, 66 Ft. Worth, Texas, 55 Frank, Reuven, 31 Freedom of the press. See First Amendment Freedom of the Press, Commission on the, 63, 144, 175 Frequency allocation and management, 112-113, 115, 116 Friendly, Fred, 77, 159 Galbraith, John Kenneth, 22, 76 Geneen, Harold, 40 General Electric, 147 General Telephone, 147 General Tire, 56 Gerbner, Dean George, 20, 21 Glynn, Dr. Eugene D., 23 Goldenson, Leonard, 41 Good Housekeeping, 55 Goodman, Julian, 82 Gould, Jack, 176 Great Britain, 163 Greeley, Bill, 82 Greenberg, Bradley S., 25, 27 Greene, Felix, 82 Gregory, Dick, 95 Grievance procedures, 179, 188, 191 Griffin, Merv, 82 Haiti, 46 Hallmark Corporation, 175 Hand, Learned, 93 Harlem Culture Festival, The, 102 Harper's, 55 Harris, Louis, 99, 173 Harris, Oren, 176 Hart, Philip, 59, 63 Hartford, Connecticut, 55 Harvard Law Review, 174 Hathaway, William D., 182 Hayakawa, Dr. S. I., 23 Health, Education and Welfare Department, 177 Hearst, William Randolph, 39 Henry, Aaron, 192 Herald-Traveler, Boston, 68 Hoffa, Jimmy, 51 Hoffman, Abbie, 173 Holland, public access to TV in, 86 Holman, Ben, 101 Hoover, Herbert C., 42 House Committee on Interstate and Foreign Commerce, 63, 176 Hoving, Thomas B., 170, 176, 193 How to Combat Air Pollution, 195, 211 How to Protect Citizen Rights in Television and Radio, 210 Hughes, Howard, 57 Hughes Aircraft, 147 Hughes Tool Co., 57 Hunger in America, 74 Hunt, Lester C., 176 Huntley, Chet, 79 Hutchins, Robert M., 63, 175 Hyde, Rosel H., 99 IBM, 82 I Love Lucy, 77 Illinois, 54 Information: Proliferation of, 108-109, 111-112; political power and, 129-132, 135 Inside Bedford-Stuyvesant, 102 Institute for American Democracy, 195, 211 Institute for Policy Studies, 201 Institute of Communication Research, Stanford University, 176 Institute of Urban Communication (proposed), 176 # p. 241 # International Telephone and Telegraph. See ITT-ABC merger ITT-ABC merger, 40-41, 43-49, 195; mentioned 56-57, 62, 64, 67 Jackson, Jesse, 103 Jackson, Mississippi, 192 Jefferson, Thomas, 75 Johnson, Lyndon B., 5, 57, 93, 95, 115, 133, 154 Justice Department: Media ownership and, 5, 62, 64, 65, 67, 168; media content and, 40, 60, 61; role in ITT- ABC merger, 43, 47, 49, 62, 195; Community Relations Service, 100 Kahn, Irving, 150 Kaiser Industries, 57, 147 Kansas City, Missouri, 55 Kennan, George, 77 Kennedy, Edward M., 207 Kennedy, John F., 187 Kennedy, Robert F., 13, 27-29, 188 Kerner Commission. See National Advisory Commission on Civil Disorders Kerr-McGee, 57 King, Alexander, 24 King, Dr. Martin Luther, 13, 27, 92, 93, 103 King, Mrs. Martin Luther, 82 Kintner, Robert, 30 Klein, Herbert, 65 "Knowledge industry," 58 KEWQ-AM, Paradise, California, 201 KFBC-TV, Cheyenne, Wyoming, 201 KHJ-TV, Los Angeles, California, 194, 195 KNBC-TV, Los Angeles, California, 202 KPFA, Berkeley, California, 200 KPRC-TV, Houston, Texas, 102 KPRK, Los Angeles, California, 200 KRAB, Seattle, Washington, 200 KRON-TV, San Francisco, California, 201 KSFO, San Francisco, California, 99 KSL-TV, Salt Lake City, Utah, 201 KTAL-TV, Texarkana, Texas, 203 Landis, James, 187 Larson, Otto, 176 Las Vegas, Nevada, 57 Lasers, 111, 126 Lasswell, Harold, 176 Laugh-In, 24, 107 League of Women Voters, 87 Lee, E. Rex, 138 Leiterman, Doug, 82 Lejins, Peter P., 22, 35 Lestoil, 22 Lever Brothers, 22 Liability for programming, 171-172 Licenses, broadcasting. See Broadcasting licenses Loevinger, Lee, 177 Look, 55 Los Angeles, California, 26, 54, 55, 56, 97, 98, 101, 194, 200, 206 Lower, Elmer, 73 Luce, Henry, 175 Lydon, Christopher, 204 Maryland, 196, 197 McLaren, Richard, 65 McLuhan, Marshall, 23, 107, 139 McMullen, Jay, 82 McNamara, Robert, 131 Magnuson, Warren G., 42 # p. 242 # Martin, Dick, 24 "Mason Williams FCC Rapport, The," 67 MCA, Inc., 67 MCI decision, 114 Memphis, Tennessee, 55, 103 Metromedia, 55, 56, 67 Mexican - American minorities, 98 MGM, 54 Michigan State College, 25 Mickelson, Sig, 24 Microwave relay towers, 124 Mine Enemy Grows Older (King), 24 Minneapolis, Minnesota, 69 Minnesota Mining & Manufacturing Company, 82 Minority groups and communications media, 92-103 Monitoring, 179, 196 Montgomery, Robert, 73 Moon walk, 127 Morgan, Edward P., 51 Mormon Church, 68 Moss, John, 63, 193 Moynihan, Daniel P., 12 Mutual Radio Network, 50 NAB. See National Association of Broadcasters Nader, Ralph, 78 National Advisory Commission on Civil Disorders (Kerner Commission), 12, 87, 91, 95, 96, 97, 103, 173, 180, 181 National Association for the Advancement of Colored People, 87 National Association of Broadcasters, 16, 34, 77, 83, 93, 94, 170, 200, 210 National Broadcasting Company. See NBC National Citizens Advisory Board for Radio and Television (proposed), 176 National Citizens Committee for Broadcasting, 176, 193 National Commission on the Causes and Prevention of Violence, 18, 20, 26, 34, 173 National Educational Radio, 162 National Educational Television (NET), 82, 162 National Foundation on the Arts and Humanities, 162, 178 National Geographic Society, 176 National Institutes of Health and Mental Health, 178 National Science Foundation, 178 NBC, 12, 31, 33, 50, 56, 61, 73 New Industrial State, The (Galbraith), 22, 75 New York, 21, 54, 55, 56, 196, 197, 200 New York Times, 30, 47, 48, 83, 176, 204 New York Yankees, 56 Newhouse interests, 147 News and TV, 29-31 Newsweek, 26, 30, 54, 55 1984 (Orwell), 128 Nixon, Agnes, 25 Nixon, Richard M., 65, 74 Northeast Airlines, 56 Oakland, California, 55 Of Black America, 102 Office of Emergency Planning. Director of Telecommunications, 115 Ohio, 54 Oklahoma, 55 One World, 126 One Year Later, 103 Operation Deep Freeze, 45 Optowsky, Stan, 18, 76 Ottinger, Richard, 63 Paar, Jack, 24 # p. 243 # Pacifica Foundation, 200 Paine, Thomas, 7 Parade, 55 Parker, Fess, 24 Pennsylvania, 54 Personal Attack Rules (FCC), 210 Peters, Bill, 82 Philadelphia, Pennsylvania, 54, 55 Pittsburgh, Pennsylvania, 55 Policy Statement on Comparative Hearings Involving Regular Renewal Applicants, 205 Political candidates and broadcast facilities, 216 Popular Mechanics, 55 Population, non-white, statistics, 99 Post Office Department, 128 Presidential Commission on Law Enforcement and the Administration of Justice, 79, 80 Presidential Task Force on Telecommunications Policy, 5 President's Special Assistant for Telecommunications, 115 Procter and Gamble, 22 Professionalism in broadcast industry, 168-171 Programming: Influence on viewers, factors in, 13-15; standards, 18-20, 74, 166, 167-168, 178-179; CATV effect on, 143, 145-146; public service, 165-167; liability for harmful, 171-173 Public access to TV, 85-86, 173-175 Public Broadcasting Corporation, 5, 115, 133, 139, 142, 162-163, 178, 181, 207 Public Broadcasting Laboratory, 51 Public Counsel's Office, 207 Public service programming, 165-167 Public utility regulation of communications industries, 114 Race relations and communications media, 92-103 Radiation, color TV, 80 Radio Act, 1927, 42 Radio and Television News Directors Association, 81 Radio Conferences, 42 Radio wave propagation, 115 Random House, 50, 56 Re-broadcast facilities, 147 Red Lion Case, 86 Retail Clerks Union, 194 "Rights in Conflict," 13 Rivers, William, 176 RKO, 55, 57 Rochester, New York, 200, 203 Rockford, Illinois, 67 Rolling Stones, The, 85 Rowan, Dan, 24 RTNDA Bulletin, 81 Rucker, Bryce, 79 Rust Craft, 57 St. Louis, Missouri, 195 Salant, Richard, 81, 82, 83 Salt Lake City, Utah, 68 Saltonstall, Leverett, 176 Samoa, 133 San Francisco, California, 55, 56, 69, 86 San Francisco Chronicle, 56, 84 San Francisco State College, 23 Sarnoff, David, 58 Satellite communication systems, 113, 122, 126, 130, 148 Satellite stations, 147 Schlesinger, Arthur jr., 183 Schramm, Wilbur, 35 Seattle, Washington, 164 Selective Service System, 73 # p. 244 # Selma, Alabama, 96 Senate Antitrust and Monopoly Subcommittee, 59, 63 Senate Bill 2004, 69, 201, 203-205 Senate Commerce Committee, 41, 42 Senate Vietnam hearings, 77, 159 Sevareid, Eric, 46 Seven Glorious Days, Seven Fun-filled Nights (Sopkin), 18, 29 Skornia, Harry, 170 Smith, Robert L. T., 192 Smothers Brothers, 71, 85, 87 Soap operas, 25 Sommer, Elke, 82 Sopkin, Charles, 18, 29 Staggers, Harley, 63 Stanford University, 13, 176 Stanton, Frank, 73, 176 Storer Broadcasting, 56 Summer 1967: What We Learned, 12 Supreme Court, 52, 69, 86 Teamsters' Union, 51 Teleprompter Corporation, 147 Television: Viewing statistics,11; violence and, 12-14, 27-28, 31-35; impact on viewers, 13-15, 21-24, 26-27; advertising investments in, 21-22; effect on children, 22, 23-24, 25-26, 35; news coverage, 29-31; public access to, 85-86, 173-175 Television Factbook, 211 Texarkana, Texas, 200, 202, 203 Texas, 54 Time, 39, 54, 55, 147 Tonight, 102 Tower, Charles, 83 Transamerica, 67 Translators, 147 Transportation Department, 110 Trujillo, Rafael Leonidas, 50 "Truth in packaging" bill, 79 TUBE, 206 TV Guide, 31, 55, 81, 84, 197 TV: The Big Picture (Optowski), 18, 76 UHF Stations and CATV, 142 Union Carbide, 175 United Church of Christ, 64, 192, 196, 200, 203, 204 United Press International, 47, 53 United States v. FCC, 62 University of Chicago, 63 University of Minnesota, 176 University of Southern Illinois, 170 Unsafe at Any Speed (Nader), 78 Urban America, 103 Urban Coalition, 103 U.S. Court of Appeals, 49, 61, 192, 195 U.S. Customs, 46 U.S. News and World Report, 54 Variety, 82, 204 Vietnam War, Senate hearings, 77, 159 "Violence Commission." See National Commission on the Causes and Prevention of Violence Violence on TV, 12-15, 27-28, 31-35 Virginia, 196, 197 Vogue, 55 Walker, Daniel, 13, 173 Wall Street Journal, 47 Washington, D.C., 55, 56, 196, 197 Waters, Harry F., 25 # p. 245 # WATS (Wide Area Telephone Service), 125 Watts, Los Angeles, California, 93, 97, 98 Westinghouse, 56, 57, 67, 147 West Virginia, 196, 197 What's My Line, 51 "Where to Write," 211-213 Wholesome Meat Act, 79 Wide Area Telephone Service, 125 Williams, Mason, 67, 84-85 Wilmington, Delaware, 51 Wilson, Charles, 50 Windsor, Ontario, 55 Worldvision Group, 44 WBAI, New York, 74, 200 WCAM-AM, Camden, New Jersey, 202 WCBS, New York, 189, 190 WFAN-TV, Washington, D.C., 202 WFIL-TV, Philadelphia, Pennsylvania, 201 WFMT-FM, Chicago, Illinois, 60, 195, 202 WHDH-TV, Boston, Massachusetts, 201 WHEC-TV, Rochester, New York, 203 WHTN-TV, Huntington, West Virginia, 201 WLBT, Jackson, Mississippi, 192, 193 WMAL-TV, Washington, D.C., 201 WNAC-TV, Boston, Massachusetts, 202 WNBC, New York, 195 WNDT-TV, New York, 193-194 WNEW-TV, New York, 102 WOOK-AM, Washington, D.C., 194 WPIX-TV, New York, 194 WQXR, New York, 48 WTAR-TV, Norfolk, Virginia, 202 WTOP-TV, Washington, D. C., 201 WXUR, Media, Pennsylvania, 194 Xerox Corporation, 174 Yankee Network, 55 Young Republicans, 87 # p. 246 # ABOUT THE AUTHOR NICHOLAS JOHNSON was born in Iowa City in 1934, and earned B.A. and LL.B. degrees from the University of Texas (Austin) where he was Phi Beta Kappa and a student editor of the Texas Law Review. He has served as a law clerk to Chief Judge John R. Brown of the U.S. Court of Appeals (5th Circuit) and to senior Associate Justice Hugo L. Black of the U.S. Supreme Court, and as a member of the law faculty at the University of California (Berkeley). He was an associate member of the Washington, D.C. law firm, Covington & Burling, when appointed U.S. Maritime Administrator by President Lyndon B. Johnson in 1964. His seven-year term as an FCC Commissioner began on July 1, 1966. One of the youngest men ever to hold these positions, he was selected by the U.S. Jaycees as one of the nation's "Ten Outstanding Young Men" in 1967. He has written for a number of general and professional publications. HOW TO TALK BACK TO YOUR TELEVISION SET is his first book. # back cover # [photo of Nicholas Johnson] _______________________________________________________________ This is Nicholas Johnson. He is probably the only man alive who has managed to draw praise from both William F. Buckley Jr. and Tommy Smothers ...for the same reason... _______________________________________________________________ "Nicholas Johnson is young, bright and charming. He has single-handedly undertaken to reform U.S. television. . .a praiseworthy ambition. [He] has written a most engaging polemic called How to talk back to your television set." --William F. Buckley Jr. _______________________________________________________________ "It's a shame this book wasn't around in the 60's, so my brother Dick could have read it to me. Things might have been different. For millions of Americans who want television to live up to its responsibilities, this book tells you how to do something about it. If you don't read it, stop griping." --Tom Smothers _______________________________________________________________ # # # * spine * [Logo] Bantam Books NON-FICTION 95c How to talk back to your television set Nicholas Johnson 553-05720-095 # # # [End of last of 11 files containing the full text of the Bantam Books edition of How to Talk Back to Your Television Set] # # #