Dance Marathon

Dance Marathon's Marketing Potential: Who Do We Reach?

  • Students:

    • Over 29,745 students at the University of Iowa

    • Direct Participants: Over 2,000 active, healthy, motivated, philanthropic, and responsible student leaders who work year-round to carry out Dance Marathon’s mission.

  • Hospital:

    • 6,000 hospital staff and patients through Dance Marathon.

  • Dance Marathon Families:

    • Dance Marathon supports nearly 400 families that are currently or were previously affected by cancer.

  • Community Members:

    • Over 500 friends and families visit dancers during the big event.

  • Company name on the Dance Marathon T-Shirts:

    • More than 2,500 shirts are printed each year worn by Dance Marathon executives, committee members, dancers and volunteers.

  • Website:

    • Most dancers and hundreds of family members, community members, and parents will visit the Dance Marathon website multiple occasions for vital organizational information.

  • Dancer Meetings:

    • Large informational sessions held several times throughout the school year in order to disperse information to over 400 event participants each occasion.

  • Dancer Recruitment tabling events:

    • These three weeks allows Dance Marathon sponsors to set up promotional tables, reaching over 3,000-4,000 University of Iowa students, staff and faculty.



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