The Care and Feeding of Focus Groups
Course # 674
If you are looking for a different method to gather data about an upcoming change or product or process, consider using focus groups. Learn how to select your audience, plan your research, and gather data from customers or people using a process.
Focus groups are not scalable and should not be used when surveys or other data collection methods might be a better fit. They are meant to provide both qualitative and quantitative data from a specific population of users, customers, or practitioners about a product, process, or new idea.
Objectives: (At the end of this course participants will be able to)
- Understand when to select focus groups over other data collection methods
- Frame a research question or questions to be answered by the focus group
- Manage a focus group event, upfront, during, and after
- Develop a report of findings
(audience course is
designed to reach)
Those who need to collect information about groups and how they respond to products, processes, and ideas. This class provides a template for how to plan for, manage, run, and report focus groups.
Updated July 2013