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President Coleman presents technology innovation award to business professors Runner-up for the award was Steve Beck, a computer consultant in the Image Analysis Facility, for his work developing computer-based modeling courses for students in a variety of disciplines. Berg and Nelson won the award for their development of web-based computer software used to conduct electronic markets and the back office needed to support them. That software is used by faculty at the University of Iowa as well as faculty at many other colleges and universities across the nation to integrate hands-on market experience into business and economics classrooms. The software developed by Berg and Nelson is used by the Tippie College of Businesss Iowa Electronic Markets (IEM), real-money futures markets where students can trade shares based on future events, such as presidential elections, a companys quarterly earnings, a corporations stock price, or a movies box office receipts. The web site for the IEM is at www.biz.uiowa.edu/iem. Students at more than 100 schools worldwide, as well as students at Iowa, have used the IEM to enhance their classroom experience. "They are learning economics in much the same way as labs are used in teaching other sciences," Berg says. "This helps overcome the abstract nature of economics while giving students incentives to learn technical concepts." "By using the IEM, students move out of a traditional classroom setting into a hands-on laboratory where they experience real market forces," Nelson adds. President Mary Sue Coleman presented the award to Berg and Nelson at the Oct. 3 University Convocation. Article
by George McCrory
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