Taking Care of Business in Journalism
Four years ago Jordin Hatcher, 22, (Naperville, Ill.) made one of the most important decisions a young student can make. Now, Hatcher is not regretting her decision for a moment.
After graduating from the J-School in May of 2009, with a double-major in Journalism and Health and Sports Studies, Hatcher is now the Director of Marketing and Promotions for The Palm Springs Power Baseball team in Palm Springs, Calif.
There in the dainty desert, Hatcher is in charge of all the marketing operations year round. She organizes all community and team related events, including all ballpark promotions. The Iowa alum is also the webmaster for the entire Palm Springs Power organization, including the Palm Spring Chill and The California Winter League.
“I started off planning to do marketing in the business school at Iowa, then I went into a different direction,” she said. “I ended up doing Marketing after graduation when I had no technical training in it. To me it’s a lot of common sense, like ‘what would I do’.”
The 22-year old originally came to Iowa as a business major. However, she has always had a strong background in English and writing, so after high school wanted to pursue something that fit her creative personality, and that’s where she found the J-School.
“Once they told me I would have to take all these accounting classes, statistics classes and math classes, I looked at my advisor and laughed because there was no way I was going to be able to take all of those,” Hatcher said.
Prior to moving to California, Hatcher worked as a student Sports Information Director in the Iowa athletics department. She found the internship through the J-School’s Listserv email that’s available to all journalism majors.
“A lot of different things are posted on there, that other students unfortunately don’t have access to,” Hatcher said. “I found the job posting and it seemed like a really great thing, to give me great experience, but also something I would enjoy.”
Hatcher said she worked a lot while in college. She also had to make many sacrifices that many college sports fans couldn’t handle, like missing all of the Hawkeye football games.
“I worked my butt off in college, but it was worth it,” Hatcher said. “I learned stuff about sports I would have never known. I made great relationships with the Athletic Department at Iowa, and I think ultimately it made me become a stronger advocate for Iowa because my heart and soul went into every game, into every press release and media guide."
After high school, Hatcher had her heart set on attending a Big Ten school, namely The University of Wisconsin. However, she went on visits to six different schools. One day, as she was waiting for her Wisconsin admittance letter to arrive she and her dad took a trip to Iowa to help move her grandparents into their new home in nearby Cedar Rapids. Taking her dad’s advice, they decided to make a detour to Iowa City.
“I absolutely loved it,” Hatcher said. “Ultimately, Iowa felt like the better choice, and once I knew, I kind of just rolled with it, and now I know everything about Hawkeye sports, however I don’t know if that’s a good thing.”
After taking the visit, and knowing Iowa was the place for her, she couldn’t wait to get home and tell her mom. Hatcher’s mom also had a surprise waiting for her. “When I got home and walked into my room, my mom and her best friend had decorated my whole room in Wisconsin stuff, with streamers and balloons, because I got my acceptance letter to Wisconsin.”