The Iowa Gallup Award
for Excellent Journalism
Using Polls

The University of Iowa School of Journalism and Mass Communication and The Gallup Organization jointly present the Iowa Gallup Award for Excellent Journalism Using Polls. The news stories chosen represent the high standards expected when journalists utilize polling in their stories.

The purpose in recognizing the media’s use of polls is to highlight the importance of polls in understanding public opinion and shaping discourse on social and political issues. Journalists' accurate, creative and intelligent analysis of polling data can add depth and dimension to their reporting, as well as enhance the quality of public debate. The Award is designed to reward news media stories that feature such analysis and thus, promote the best use and presentation of polls and data in journalism and media.

Des Moines Register wins Iowa Gallup Award for excellent journalism using polls