STEPHEN K. MEDVIC AND SILVO LENART
The Influence of Political Consultants in the 1992 Congressional Elections
Legislative Studies Quarterly XXII:61-77

Beginning with the common knowledge that political consultants heavily influence the outcome of election campaigns, and adding inferences drawn from the few available academic studies of consultants, we test the hypothesis that professionally run campaigns in the 1992 U.S. House races were characterized by higher vote percentages than those without such professionals. We examine only nonincumbent candidates and find clear support for this hypothesis, both according to level of campaign professionalization and according to specific types of political consultants.