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Operations Manual The University of Iowa

PART II. COMMUNITY POLICIES
DIVISION I HUMAN RIGHTS, AFFIRMATIVE ACTION, AND EQUAL EMPLOYMENT OPPORTUNITY

(Written to conform to Regents Procedural Guide 3/74; amended 9/93; 10/95; 9/97)

CHAPTER 20: PUBLICATION STANDARDS

(Enacted 6/95; amended 3/03; 5/04; 4/07; 11/08; 11/10; 10/11)

20.1 Rationale
20.2 Oversight
20.3 Definitions
20.4 The University of Iowa Wordmark and Logo
20.5 The University of Iowa Seal
20.6 Use of the Identity System on University Stationery
20.7 Other Logos and Identity Systems
20.8 Editorial Standards
20.9 Required Notifications on Publications

20.1 RATIONALE.
(Amended 10/11)

This policy outlines the appropriate use of the University's graphic identity system (wordmark and logo) and other guidelines for external communications, print and electronic.

The University of Iowa graphic identity system provides visual continuity across University communications and helps distinguish the University from other institutions at a glance. It is an essential tool in establishing the University's brand identity.

The University of Iowa logo and wordmark are the core of the graphic identity system. They should appear in all communication projects that represent the University to external audiences.


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20.2 OVERSIGHT.
(Amended 11/10; 10/11)

Implementation of these graphic standards will be overseen by the Graphic Identity Committee, chaired by the Director of University Marketing and Media Production, University Communication and Marketing. The committee's membership includes select campus communications experts, including University Communication and Marketing staff members, external relations directors, and designers. This group will provide ongoing consultation, interpretation, and advice related to the application of these standards.

Requests for exceptions must be submitted to the Director of University Marketing and Media Production, University Communication and Marketing, for review by the Graphic Identity Committee.
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20.3 DEFINITIONS.

a. A "logo" is a graphic, a pictorial, or a symbol that represents an institution.

b. A "wordmark" is a specific typeface that is used consistently for the name of an institution.

c. A "seal" is an emblem, symbol, or word used to certify a signature or authenticate a document from an institution.
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20.4 THE UNIVERSITY OF IOWA WORDMARK AND LOGO.
(Amended 11/10; 10/11)

The University of Iowa wordmark is a graphic representation of the words "The University of Iowa." The logo is a graphic representation of the Old Capitol dome.

With these elements, the University can achieve the goal of presenting a consistent image to external audiences without limiting design creativity and variety. The system is flexible so that colleges, departments, or programs can design their external communications within the bounds of the graphic identity guidelines.

The wordmark and logo graphics (available in a variety of layout formats on the University Brand Manual web site at www.uiowa.edu/brand) must be reproduced from these authorized graphics and cannot be redrawn, reproportioned, embellished, or modified in any way.

20.5 THE UNIVERSITY OF IOWA SEAL.
The University of Iowa seal is a modification of the original seal of the State University of Iowa. The seal is used on official documents, but it also may be used as a graphic element on University publications and web pages.
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20.6 USE OF THE IDENTITY SYSTEM ON UNIVERSITY STATIONERY.
(Amended 11/10)

The following stationery items must be ordered through the University Printing Department, which coordinates and groups orders, allowing the entire University community to benefit from the cost savings.

20.7 OTHER LOGOS AND IDENTITY SYSTEMS.
(Amended 11/10; 10/11)

20.8 EDITORIAL STANDARDS.
(Amended 11/10; 10/11)

20.9 REQUIRED NOTIFICATIONS ON PUBLICATIONS.


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Page last updated June 2013 by Office of the Senior Vice President for Finance and Operations