A query convinces an editor you have a good idea and can turn it into a publishable story. To do this, you have to provide a number of things, all in a page or less:

• Lede: Your story lede may do, but if it is too long, you'll have to cut it down - the query lede should be no more than one paragraph that catches the editor's attention. Try a catchy anecdote, a provocative quote or startling fact.
• What about: If your lead doesn't present the key facts - who, what, when, where, why, how and who cares -- write a nut sentence that does.
• Why now: Explain why this is the right time to publish an article about your topic if your nut sentence doesn't make it clear.
• Who from: Who are your sources and have they agreed to talk to you? If you use surveys, studies or reports, list them.
• What treatment: Is this hard news or a feature? A how-to or explainer? How many words? Is there art?
• Why you: What makes you uniquely qualified to take this on. Stumped? Think about why you did the story in the first place.
• Why them: Why does their audience want or need to read this story?
• When they can have it: Be realistic about how long it will take for you to deliver the completed piece.

Who to query:

• To decide which publication to query, think about audience.
• Study several issues of the publication to make sure it's appropriate.
• Target specific newspaper sections or magazine departments.
• Send your query to the person who edits the section you're targeting. Don't forget to double-check spellings of their first and last name.
• Check their Web site for submission guidelines. If you're e-mailing a query,
  include the word "query" in your subject heading. If you're mailing it, include a stamped return envelope.
• Be persistent and professional. If you don't hear back from them, follow up but don't pester.

University of Iowa School of Journalism and Mass Communication Office of Internships and Assessment -- E324 Adler Journalism Building
telephone: 335-1406
jmc-internships@.uiowa.edu